Published By : 22 Sep 2016 | Published By : QYRESEARCH
Processed meat has become an important part of everyday diet. With a wide range of flavors and various types of meat, the market has been gaining a steady momentum over the past few years. For instance, the GCC processed meat market is primarily being driven by the changing lifestyles of consumers. The convenient option of ready-to-eat food items, which do not require additional time to cook has led to an increased uptake of processed meat.
Impactful Marketing Strategies Boost Market Growth
The market is also being driven due to the impacting marketing strategies being adopted by vendors in the market. The growing investments in building indelible marketing campaigns have won these manufacturers loyal customers over a period of time. Some of the leading players in the GCC processed meat market are National Food Co. (Americana Meat), Sunbulah Group, Al Islami Foods, Tyson Foods, Gulf Food Industries, Cargill Inc., Almunajem, and BRF S.A.
Frozen Processed Meat Trumps Other Product Segments
Frozen processed meat is popularly being consumed in the GCC market and is thus expected witness a surge of both volumes and revenues in the next few years. The wide range of frozen meats are expected to lure in increasing number of consumers in the coming years. Increased shelf-life of frozen processed meats and rising disposable incomes of the younger generation are expected to work in favor of the global market. Products such as frozen salami and hot dogs are likely to garner the higher sales in the future.
Consumers Tilt towards White Meat due to its Benefits
Report suggests that interests of consumers across GCC are tilting towards white meat as compared to red meat due to health reasons. Advantages of white meat over red meat such as low in cholesterol and fat are projected boost this segment in the coming years