Coca-Cola Company Stepping into Cannabis Drinks Market with CBD

Published By : 19 Sep 2018 | Published By : QYRESEARCH

It is said that a cold drink after a long day of work is the anesthesia by which the operation of life is endured. The first thing that comes to the mind for refreshment is a Coca-Cola. However, only a few people know that coca cola was first invented a patent drink and sold just 25 bottles in the first year. It was the marketing tactics that has led the company to expand and is now tagged as the “Best Global Brand” and ranks third among top brands after Apple and Google.

A recent news update states that the Coca-Cola Company is likely to experiment with cannabis and enter into the pot party by using a legal chemical found in the pot plant. CBD or Cannabidiol is that chemical of the plant that does not produce any hallucinatory effects after consumption, unlike tetrahydrocannabinol (THC). Since marijuana is a plant with dual characteristics-both as a medicine and an intoxicating herb, there were lots of questions raised but the company officials refused to give any interviews.

Early on September 17, 2018, the Coca-Cola Company released a statement in this regard stating that they have not taken any firm decision yet and that it was just a proposal that still needs research. They are soon to experiment and observe the growth and advancement of non-psychoactive CBD as an ingredient that may be served in beverages without causing any insobriety to its consumers.

Beverage Companies Collaborate with Cannabis Producers to Manufacture Interesting Drinks

A recent Bloomberg report states that the soft-drink company is engaged in talks with Canadian marijuana manufacturer Auroa Cannabis on developing drinks infused with cannabidiol. Several beverage companies are arranging plans for collaborating with cannabis producing companies to start a new trend of manufacturing beverages that has marijuana properties in them.

In August, 2018, Coors brewing company stated that it is likely to partner with a Canadian marijuana producer Hydropothecary in order to develop a non-alcoholic drink, containing cannabis. On the other hand, the maker of Corona Beer, Constellation Brands states that it is ready for an investment hike of US$3.8 bn in Canopy Growth, a Canadian Marijuana producer. The beverages industry is slowly proceeding toward a trance-generating trend befriending the cannabis lover crowd of the world in a positive modus operandi.

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