Published By : 16 Oct 2015 | Published By : QYRESEARCH
Almost 70 per cent of the times consumers order beverages when they are visiting a restaurant or any other food service outlet. However, recently conducted market studies suggest that the beverages order has decreased by 4 per cent or approximately 2 billion servings over the past five years.
Studies reveal that changing taste of consumers is growing cost-consciousness are the key factors behind the decline.
The spurt in the number of beverages outlet and beverage offerings across restaurants worldwide in the last five years is observed. However, the overall consumption of beverages, such as carbonated soft drinks has significantly come down. Due to the growing health awareness the demand for sugar-sweetened beverages, carbonated soft drinks, and brewed coffee has significantly declined. Several market surveys also revealed reduced consumption of milkshakes and beverages across restaurants in the last few years.
Healthier options in beverages, however, like specialty coffee and iced tea have exhibited a growth in demand. Moreover, it has been also observed that consumers often visit restaurants to order these specialty drinks. These beverages are also ordered for a snack, which is why their demand has been steadily increasing since the last few years. The report suggests consumers are also preferring clean tap water in place of beverages only to keep their restaurants bills within limits.
Declining demand for beverages like sugar-sweetened drinks or carbonated soft drinks that account for nearly 50% of the overall beverages ordered, restaurants across the world had lost approximately 4 billion servings in 2010.
Despite the plummeting demand, beverage service continues to be an important inclusion in restaurant menus and other foodservice outlets, whether they are served by themselves or as a side accompaniment with the meal. Restaurants and food service outlets need to understand the changing consumer preference, including their health issues in order to ensure that beverages orders continue to grow.