Apple Outperforms Samsung to Become Top Smartphone Brand in Q4 of 2017

Published By : 02 Feb 2018 | Published By : QYRESEARCH

Apple has beaten Samsung to become the world’s topmost smartphone brand in the Q4 of 2017. It dispatched 77.3 mn iPhones across the world in that quarter, a research report published on Friday, February 02, 2018, stated. Samsung could ship only 74.4 million devices in that quarter; however, it maintained its dominance on the smartphone market, with a share of 21% for the entire year, in terms of volume. Counterpoint Research, a market research firm, stated that the shipment volume of Apple declined by 1% on the annual basis; however, the company could raise it in the Q4 and achieve the topmost position. Overall, it could capture only 14% share in the overall market and had to satisfy with the second position. On the whole, the shipment volume of smartphones, in general, grew 2% yearly in 2017 but dropped 5% in the fourth quarter.

The top 10 participants in the smartphone market, namely, Apple, Huawei, Samsung, Xiaomi, and OPPO, currently hold a share of 77% in the market, thereby leaving only 33% for more than 600 brands to compete. The shipment volume of Samsung declined 11% due to a decrease in the demand for Samsung smartphones in China, India, and Western Europe. However, the company continued to lead the market in Latin America. The research director at Counterpoint Research, Jeff Fieldhack, stated that, in the coming years, the biggest challenge for Apple will be maintain its capability to continue to expand its base of 1.3 bn devices.

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