Published By : 30 Nov 2018 | Published By : QYRESEARCH
John Doerr is chairperson of Kleiner Perkins, one of the early investor of Amazon when it was a bookseller. Now, after two decades, he said at the Forbes Healthcare conference that the company is taking a big step in healthcare industry.
Amazon is one of the leading companies having information about markets and strategies. The company is using information for their benefit that they have learned from customers. He expects that CEO of Amazon Jeff Bezos will roll out health products similar to Amazon Prime.
Doerr has been involved in finding people to lead the health initiatives by Amazon, J.P. Morgan Chase, and Berkshire Hathaway.
Earlier, Alphabet Inc. tried to launch its healthcare-based product, known as Google Health. It couldn’t impress the audience. However, their life science unit and other projects like Google Brain have the potential to grow exponentially.
He is hoping that new entrepreneurs and tech companies will start to build products such as electronic health records (EHR). These advanced and newly launched products will help to overcome the traditional electronic medical records.
Introduction of health-tech
Earlier, TV ads were bought and sold in New York. However, Google’s advertisements replaced the methods by introducing the target-based advertisements along with other real time performance trackers. This kind of advertisements propelled the growth of Google. Health product inspired on these advertisements will surely help to gain a profitable edge.
Not only Amazon, but also the companies such as Alphabet Inc. and Apple are working to develop EHR services. These companies are taking help from big hospitals to analyze the data to predict the seriousness illness.