Amazon Creates Edge for Key CPG Brands

Published By : 16 Apr 2015 | Published By : QYRESEARCH

Amazon set the Internet agitated when it declared its recent most digital innovation named the Dash Button. Many major CPG firms such as Clorox, P&G, Coca-Cola, and Kraft are by now on board with the e-commerce major testing with Amazon Prime associates. It is already being stated that these in-home buttons could give large CPG players the power they have lacked in e-commerce.

RIS News reports that the Dash Button is a finger-sized plastic button that is installed in the home via adhesive and allows users to reorder common household items by simply pressing it when supplies are running low. Each button corresponds to a unique product over the washing machine a Tide button could be lying in wait for detergent levels to reach bottle shaking levels, while up in the kitchen the Kraft Macaroni and Cheese button can be stuck to the pantry door and pressed when the last box is cracked open.

Amazon Prime users are currently able to receive the Dash Buttons on an invite-only basis as the retailer tests the service before an anticipated wide-scale rollout. According to a new tech landing page the dash Button is simple to put. Use the Amazon app on your smartphone to easily connect to your home WiFi network and select the product you want to reorder with Dash Button. Once connected, a single press automatically places your order.

Amazon sends an order alert to your phone, so it's easy to cancel if you change your mind. Unless you elect otherwise, Dash Button responds only to your first press until your order is delivered.
Back To Top