Airtel Kenya and GSMA Partner to Provide Agricultural Community Service through Mobile
Published By : 13 Sep 2012 | Published By : QYRESEARCH
Airtel Africa and GSM Association (GSMA) are working together to start a project for providing agricultural information to farmers through mobile phones.
Airtel Africa announced that the company is working with GSMA to initiate the project for providing relevant and reliable information to farmers through mobile phones. Airtel believed that about 2.5 lakh small farmers in Kenya will benefit from this service.
This project is called”Sauti ya Mkulima” in Swahili which means ‘voice of the farmer.’ The goal of this project is to provide access to pertinent agricultural information, research and advice to farmers through the mobile which would help them to take the correct farming decisions. Also, this information will help farmers to improve their productivity and take the right decision about their crops. With this service they can also share their experience and get information about events, social gatherings and job fairs.
The Managing Director of Airtel Kenya, Shivan Bhargava said that the company has recognized new telecommunications solutions which have the power to transfer communities. This new project is a demonstration to what partnerships which binds relevant consumer needs can achieve, to overcome daily challenges. This initiative will help the farmers in Kenya to easily overcome their problems by sharing their experiences and thoughts through mobiles.
As part of this collaboration, the GSMA mFarmer initiative is supported by the Bill & Melinda Gates foundation and USAID which have awarded Airtel USD 400,000 for this project.