Published By : 08 Jan 2016 | Published By : QYRESEARCH
The global tea market is predicted to encounter exponential growth in the coming years owing to rising consumption of hot drinks over cold drinks. Tea is high in antioxidants and is also beneficial in the treatment of arthritis, cancer, enhancing bone density, reduced heart disease risk, and in controlling blood pressure, etc. However, owing to volume challenges, tea marketers are in quest of value-added products to for fuelling the value sales in emerged markets.
Thus, Starbucks’ and Unilever’s advancement in outlets comprising premium teas has inspired companies such as Twinings. Nowadays, premium manufacturing is a key movement started by manufacturers, thus boosting the overall market.