4 Prime Trends in Global Tea Market, Unilever on Top of the List

Published By : 08 Jan 2016 | Published By : QYRESEARCH

The global tea market is predicted to encounter exponential growth in the coming years owing to rising consumption of hot drinks over cold drinks. Tea is high in antioxidants and is also beneficial in the treatment of arthritis, cancer, enhancing bone density, reduced heart disease risk, and in controlling blood pressure, etc. However, owing to volume challenges, tea marketers are in quest of value-added products to for fuelling the value sales in emerged markets.

  • Introduction of Diversified Tea: The manufacturers of tea are finding ways to develop value in tea, with a wide range of methods being already explored such as pyramid tea bags, leaf tea, liquid tea inside pods, and loose tea inside pods, etc. Tea used for different functionalities and occasions and fortified tea have also gained popularity and have added value to the chain. Manufacturers will have to sustain the sales of their core black tea and have to be ready to manufacture diversified tea.
  • Adding Value to Consumer Experience: The marketers of tea have aimed at adding value to the tea experience of consumers and provide them with premium experiences. The outcomes of value additions have so far been scalable and encouraging for few of the top brands within the tea market. Twinings has established its foremost team room within China and this is a good sign of such retail concepts exploration.
  • Unilever is on Top of the List: Unilever will continue to lead globally within the tea market due to the leadership and coverage in fruit or herbal tea and black tea. A number of Chinese companies are developing new products but their international presence is still on the decline. JDE is predicted to have a little impact on the market for tea in spite of its impact in the market for coffee.
  • Green Tea, Still not on Lead Position: A large number of efforts have been taken for the development of green tea, but the greatest challenge is to make it palatable to a large number of audiences globally. In addition, shifting consumers from other hot drinks is a challenging job.

Thus, Starbucks’ and Unilever’s advancement in outlets comprising premium teas has inspired companies such as Twinings. Nowadays, premium manufacturing is a key movement started by manufacturers, thus boosting the overall market.

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