The rising prevalence of infectious diseases is one of the underlying factors behind the remarkable growth of the global market for infectious diseases. The growing adoption of advanced molecular techniques is facilitating the diagnosis of infectious diseases, which in turn is providing momentum to the market. However, the lack of awareness regarding novel diagnostic methods is hampering the growth of the market. While increasing initiatives by governments to spread awareness will ensure the noteworthy growth of emerging regions such as Asia Pacific and Latin America, the high adoption of novel solutions will fuel prominence of Europe and North America.
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