Dietary Supplements Industry

Dietary supplements contain a number of ingredients such as herbs, minerals, vitamins, and amino acids, which provide the necessary nutrients to the body. Dietary supplements are consumed orally in the form of powder, tablets, liquids, pills, and capsules and not intended to treat or prevent diseases. These supplements are regulated by the Food and Drug Administration’s (FDA) Center for Food Safety and Applied Nutrition (CFSAN). However, dietary supplements do not need the approval of the FDA before being marketed. Dietary supplements help reduce healthcare costs by aiding consumers to stay healthy and strengthening their immune system. However, they are not intended to be used as a preventive or treatment therapy.

The growing geriatric population and the rising prevalence of chronic and lifestyle diseases are fueling the demand for dietary supplements. The demand for dietary supplements is also rising on account of the growth in developing economies, which in turn is leading to a rise in the disposable income levels. The increasing awareness among people regarding nutrition and wellbeing is encouraging the purchase of dietary supplements. Increasing stress levels among people owing to a fast and busy life are also encouraging consumers to include dietary supplements in their diets.

Dietary requirements for humans fall under common categories such as preventive or proactive, clinical, and lifestyle. Preventive or proactive dietary supplements are for weight management, infant nutrition, and age-related issues. Lifestyle dietary supplements are intended for wellbeing, vitality, beauty, and energy. Clinical dietary supplements include medical food and nutrigenomics.

The trend of developing dietary supplements using omega-3s from algae is rising in the market. Whey protein powder is another ingredient that is expected to be widely used in the development of dietary supplements. Players in the industry are also focusing on developing products that focus on performance, weight loss, and fitness. The emphasis on maintaining high energy levels, treating such conditions such as muscle ache, stress, joint ache, and promoting mental alertness is rising among consumers and thus, more dietary supplements are expected to be launched to address these needs.

Various new research studies have pointed out inflammation as a cause of many chronic diseases. This has led to the addition of ingredients in dietary supplements, which can manage inflammation. A variety of ingredients can provide anti-inflammatory effects. Of these turmeric/curcumin, has seen an increased demand of late. features an array of reports on a number of niche markets within the global dietary supplements industry. These reports present a comprehensive analysis on the key market drivers, challenges, opportunities, and trends. Information regarding mergers and acquisitions and other strategic moves made by industry players across the globe has been given.

These comprehensive reports and publications by also provide information about the most lucrative markets and the promising segments within these niche markets. The study also encapsulates the state of these markets in major geographic regions. This information is expected to aid upcoming as well as existing vendors in the market in making strategic and smart decisions regarding investments in the industry. 

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