The global beer industry is driven by a high demand for premium beer such as premium bottled ales or craft beer and imported premium lager. The growing consumption of beer in developing nations is also a key factor driving the market. For instance, China has overtaken the U.S. as the largest beer market in the world. As competition from overseas companies intensifies, the local breweries will be forced upgrade their production facilities. Many brewers, especially in North America and Western Europe, are finding their domestic markets approaching a saturation point, making it necessary to look for opportunities in international markets.
It is expected that the popularity of beer will grow in Asia Pacific in the future, with substantial consumption and demand from countries such as Singapore, India, China, Thailand, Philippines, and Vietnam. Strong growth is also expected in the Africa beer market owing to improving incomes, urbanization, and changing demographics. On the other hand, the growth of the beer market may be stagnated in developed countries.
The rise of craft brewing is a trend that is expected to emerge in the coming years. This is expected to result in the development of newer breweries. As consumers are demanding newer varieties of beers, craft brewers are increasingly experimenting and willing to take risks in order to come up with innovative varieties such as sour beers, fruit-flavored sour beers, and other blends. The coming years will also see an increase in the consumption of hard soda beers such as ginger beers and alcoholic root beers. It is also expected that the consumption of light beer will decline in the coming years as consumers are changing their preference and opting for craft beers having higher alcohol content. In addition to this, premium beers are expected to witness a robust demand over the coming years.
In October 2016, the world’s largest beer brewer, Anheuser-Busch InBev, closed a US$100-bn acquisition with SABMiller. The acquisition is one of the biggest change to the global beer market in 2016. The merger will help A-B InBev gain a stronger presence in key emerging regions such as Africa and Latin America. The merger will also mean that the company produces more than one third of the total beer being consumed in the world, and will thus make more than half of the total profit from the sales of beer across the globe. The forthcoming years can expect to see many big players merging and acquiring smaller companies to gain a bigger share in the market.
The factors hampering the growth of the market include the consumption of alternative drinks such as wine or bottled water and health conscious consumers cutting down on drinks. In addition to this, strict drink and driving legislations are deterring consumers from drinking away from home, thus hampering the demand for beer. Other factors restraining the growth of the market include high taxes on beer in many regions, social and demographic norms, and climatic changes.
The comprehensive reports and publications by QYResearchReports.com on the global beer market provide information about the most lucrative markets and promising segments within the niche markets. These reports discuss the competitive landscape, which include information on strategic mergers and acquisitions, recent developments by leading companies, and also growth strategies adopted by them to earn profits. The business and financial overview of each of the companies listed in the report are also included.