business-services

United States TV Advertisement Market Report 2017


Published On : Jun 2017

Category : Advertising and Marketing

No. of Pages : 126 pages

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The global TV Advertisement market is valued at XX million USD in 2016 and is expected to reach XX million USD by the end of 2022, growing at a CAGR of XX% between 2016 and 2022.

United States plays an important role in global market, with market size of xx million USD in 2016 and will be xx million USD in 2022, with a CAGR of xx%.

This report studies the TV Advertisement development status and future trend in United States, focuses on top players in United States, also splits TV Advertisement by type and by applications, to fully and deeply research and reveal the market general situation and future forecast.

The major players in United States market include
Ispot
Disney
Time Warner Inc.
NEWS CORP
Interpublic


Geographically, this report splits the United States market into six regions,
The West
Southwest
The Middle Atlantic
New England
The South
The Midwest


On the basis of product, the TV Advertisement market is primarily split into
PSAs
Commercial advertising


On the basis on the end users/applications, this report covers
Machinery
Consumer Goods
Food & Beverages
Electronics
Others

Advertising refers to a visual or audio practice of marketing communication that uses a cooperatively sponsored and non-personal message in order to sell or promote an idea, service, and product. Sponsors of advertising are at times businesses who are willing to promote their services or products. On the other hand, marketing refers to the study and administration of exchange relationships. The processes for making, communicating, delivering, and transferring offering that have value for society, partners, clients, and customers at large, processes for creating, and set of activities and institutions can be termed as marketing.

The report puts special focus on the growth trajectory of the United states tv advertisement market report 2017 market and also highlights the drivers, restraints, and opportunities pertaining to the market. The market intelligence report also explores aspects such as policies and regulations of the government, influx of raw materials, circulation of end products, imports and exports, leading products, regions, and players in the market, products circulated and sold, and the manufacturing capacity of the industrial unit.

The analyst of this report has punctiliously charted the United states tv advertisement market report 2017 market in terms of several factors at play in the global and regional level. These factors are likely to have a direct or indirect and destructive or constructive influence on the growth of the United states tv advertisement market report 2017 market during the forecast period. The impact can be delayed and continue for a long time or they can be instant and stay for just a short duration.

The author has further painstakingly explored the regions where the United states tv advertisement market report 2017 market is operational and has highlighted the elements at play in those regions. The study also provide a detailed outlook of the of the top drawer companies in the market putting emphasis on their products, strategies, and operations. As a result of this, the reader can get a clear view of the competitive landscape and learn about the tactics being used by them. The author has further painstakingly explored the regions where the United states tv advertisement market report 2017 market is operational and has highlighted the elements at play in those regions.

Table of Contents

1 TV Advertisement Overview
1.1 Product Overview and Scope of TV Advertisement
1.2 Classification of TV Advertisement by Product Category
1.2.1 United States TV Advertisement Sales (K Units) Comparison by Types (2012-2022)
1.2.2 United States TV Advertisement Sales (K Units) Market Share by Types (Product Category) in 2016
1.2.3 PSAs
1.2.4 Commercial advertising
1.3 United States TV Advertisement Market by Applications/End Users
1.3.1 United States TV Advertisement Sales (K Units) and Market Share Comparison by Applications (2012-2022)
1.3.2 Machinery
1.3.3 Consumer Goods
1.3.4 Food & Beverages
1.3.5 Electronics
1.3.6 Others
1.4 United States TV Advertisement Market by Regions
1.4.1 United States TV Advertisement Market Size (Million USD) Comparison by Regions (2012-2022)
1.4.2 The West TV Advertisement Status and Prospect (2012-2022)
1.4.3 Southwest TV Advertisement Status and Prospect (2012-2022)
1.4.4 The Middle Atlantic TV Advertisement Status and Prospect (2012-2022)
1.4.5 New England TV Advertisement Status and Prospect (2012-2022)
1.4.6 The South of US TV Advertisement Status and Prospect (2012-2022)
1.4.7 The Midwest TV Advertisement Status and Prospect (2012-2022)
1.5 United States Market Size (Sales and Revenue) of TV Advertisement (2012-2022)
1.5.1 United States TV Advertisement Sales (K Units) and Growth Rate (%) (2012-2022)
1.5.2 United States TV Advertisement Revenue (Million USD) and Growth Rate (2012-2022)
2 United States TV Advertisement Market Competition by Players/Manufacturers
2.1 United States TV Advertisement Sales and Market Share of Key Players/Manufacturers (2012-2017)
2.2 United States TV Advertisement Revenue and Share by Players/Manufacturers (2012-2017)
2.3 United States TV Advertisement Average Price (USD/Unit) by Players/Manufacturers (2012-2017)
2.4 United States TV Advertisement Market Competitive Situation and Trends
2.4.1 United States TV Advertisement Market Concentration Rate
2.4.2 United States TV Advertisement Market Share of Top 3 and Top 5 Players/Manufacturers
2.4.3 Mergers & Acquisitions, Expansion in United States Market
2.5 United States Players/Manufacturers TV Advertisement Manufacturing Base Distribution, Sales Area, Product Types
3 United States TV Advertisement Sales and Revenue by Regions (2012-2017)
3.1 United States TV Advertisement Sales (K Units) and Market Share by Regions (2012-2017)
3.2 United States TV Advertisement Revenue (Million USD) and Market Share by Regions (2012-2017)
3.3 United States TV Advertisement Price (USD/Unit) by Regions (2012-2017)
4 United States TV Advertisement Sales and Revenue by Type/ Product Category (2012-2017)
4.1 United States TV Advertisement Sales (K Units) and Market Share by Type/ Product Category (2012-2017)
4.2 United States TV Advertisement Revenue (Million USD) and Market Share by Type (2012-2017)
4.3 United States TV Advertisement Price (USD/Unit) by Type (2012-2017)
4.4 United States TV Advertisement Sales Growth Rate (%) (%) by Type (2012-2017)
5 United States TV Advertisement Sales by Application (2012-2017)
5.1 United States TV Advertisement Sales (K Units) and Market Share by Applications (2012-2017)
5.2 United States TV Advertisement Sales Growth Rate (%) (%) by Applications (2012-2017)
5.3 Market Drivers and Opportunities
6 United States TV Advertisement Players/Manufacturers Profiles and Sales Data
6.1 Ispot
6.1.1 Company Basic Information, Manufacturing Base and Competitors
6.1.2 TV Advertisement Product Category, Application and Specification
6.1.2.1 Product A
6.1.2.2 Product B
6.1.3 Ispot TV Advertisement Sales (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin (%) (2012-2017)
6.1.4 Main Business/Business Overview
6.2 Disney
6.2.1 Company Basic Information, Manufacturing Base and Competitors
6.2.2 TV Advertisement Product Category, Application and Specification
6.2.2.1 Product A
6.2.2.2 Product B
6.2.3 Disney TV Advertisement Sales (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin (%) (2012-2017)
6.2.4 Main Business/Business Overview
6.3 Time Warner Inc.
6.3.1 Company Basic Information, Manufacturing Base and Competitors
6.3.2 TV Advertisement Product Category, Application and Specification
6.3.2.1 Product A
6.3.2.2 Product B
6.3.3 Time Warner Inc. TV Advertisement Sales (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin (%) (2012-2017)
6.3.4 Main Business/Business Overview
6.4 NEWS CORP
6.4.1 Company Basic Information, Manufacturing Base and Competitors
6.4.2 TV Advertisement Product Category, Application and Specification
6.4.2.1 Product A
6.4.2.2 Product B
6.4.3 NEWS CORP TV Advertisement Sales (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin (%) (2012-2017)
6.4.4 Main Business/Business Overview
6.5 Interpublic
6.5.1 Company Basic Information, Manufacturing Base and Competitors
6.5.2 TV Advertisement Product Category, Application and Specification
6.5.2.1 Product A
6.5.2.2 Product B
6.5.3 Interpublic TV Advertisement Sales (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin (%) (2012-2017)
6.5.4 Main Business/Business Overview
6.6
7 TV Advertisement Manufacturing Cost Analysis
7.1 TV Advertisement Key Raw Materials Analysis
7.1.1 Key Raw Materials
7.1.2 Price Trend of Key Raw Materials
7.1.3 Key Suppliers of Raw Materials
7.1.4 Market Concentration Rate of Raw Materials
7.2 Proportion of Manufacturing Cost Structure
7.2.1 Raw Materials
7.2.2 Labor Cost
7.2.3 Manufacturing Expenses
7.3 Manufacturing Process Analysis of TV Advertisement
8 Industrial Chain, Sourcing Strategy and Downstream Buyers
8.1 TV Advertisement Industrial Chain Analysis
8.2 Upstream Raw Materials Sourcing
8.3 Raw Materials Sources of TV Advertisement Major Players/Manufacturers in 2015
8.4 Downstream Buyers
9 Marketing Strategy Analysis, Distributors/Traders
9.1 Marketing Channel
9.1.1 Direct Marketing
9.1.2 Indirect Marketing
9.1.3 Marketing Channel Development Trend
9.2 Market Positioning
9.2.1 Pricing Strategy
9.2.2 Brand Strategy
9.2.3 Target Client
9.3 Distributors/Traders List
10 Market Effect Factors Analysis
10.1 Technology Progress/Risk
10.1.1 Substitutes Threat
10.1.2 Technology Progress in Related Industry
10.2 Consumer Needs/Customer Preference Change
10.3 Economic/Political Environmental Change
11 United States TV Advertisement Market Size (Sales and Revenue) Forecast (2017-2022)
11.1 United States TV Advertisement Sales (K Units), Revenue (Million USD) Forecast (2017-2022)
11.2 United States TV Advertisement Sales (K Units) Forecast by Type (2017-2022)
11.3 United States TV Advertisement Sales (K Units) Forecast by Application (2017-2022)
11.4 United States TV Advertisement Sales (K Units) Forecast by Regions (2017-2022)
12 Research Findings and Conclusion
13 Methodology and Data Source
13.1 Methodology/Research Approach
13.1.1 Research Programs/Design
13.1.2 Market Size Estimation
13.1.3 Market Breakdown and Data Triangulation
13.2 Data Source
13.2.1 Secondary Sources
13.2.2 Primary Sources
13.3 Disclaimer
13.4 Author List
List of Tables and Figures

Figure Global and United States Market Size (Million USD) Comparison 2012-2022
Table United States TV Advertisement Sales (K Units) and Revenue (Million USD) Market Split by Product Type
Table United States TV Advertisement Sales (K Units) by Application (2016-2022)
Figure Product Picture of TV Advertisement
Table United States TV Advertisement Sales (K Units) and Growth Rate (%) Comparison by Types (Product Category) (2012-2022)
Figure United States TV Advertisement Sales Volume Market Share by Types (Product Category) in 2016
Figure PSAs Product Picture
Figure Commercial advertising Product Picture
Table United States TV Advertisement Sales (K Units) Comparison by Applications (2012-2022)
Figure United States Sales Market Share (%) of TV Advertisement by Applications in 2016
Figure Machinery Examples
Table Key Downstream Customer in Machinery
Figure Consumer Goods Examples
Table Key Downstream Customer in Consumer Goods
Figure Food & Beverages Examples
Table Key Downstream Customer in Food & Beverages
Figure Electronics Examples
Table Key Downstream Customer in Electronics
Figure Others Examples
Table Key Downstream Customer in Others
Figure United States TV Advertisement Market Size (Million USD) Comparison by Regions (2012-2022)
Figure The West TV Advertisement Revenue (Million USD) and Growth Rate (2012-2022)
Figure Southwest TV Advertisement Revenue (Million USD) and Growth Rate (2012-2022)
Figure The Middle Atlantic TV Advertisement Revenue (Million USD) and Growth Rate (2012-2022)
Figure New England TV Advertisement Revenue (Million USD) and Growth Rate (2012-2022)
Figure The South of US TV Advertisement Revenue (Million USD) and Growth Rate (2012-2022)
Figure The Midwest TV Advertisement Revenue (Million USD) and Growth Rate (2012-2022)
Figure United States TV Advertisement Sales (K Units) and Growth Rate (%) (2012-2022)
Figure United States TV Advertisement Revenue (Million USD) and Growth Rate (2012-2022)
Table United States TV Advertisement Sales of Key Players/Manufacturers (2012-2017)
Table United States TV Advertisement Sales Share (%) by Players/Manufacturers (2012-2017)
Figure 2016 United States TV Advertisement Sales Share (%) by Players/Manufacturers
Figure 2017 United States TV Advertisement Sales Share (%) by Players/Manufacturers
Table United States TV Advertisement Revenue by Players/Manufacturers (2012-2017)
Table United States TV Advertisement Revenue Market Share (%) by Players/Manufacturers (2012-2017)
Figure 2016 United States TV Advertisement Revenue Market Share (%) by Players/Manufacturers
Figure 2017 United States TV Advertisement Revenue Market Share (%) by Players/Manufacturers
Table United States Market TV Advertisement Average Price of Key Players/Manufacturers (2012-2017)
Figure United States Market TV Advertisement Average Price of Key Players/Manufacturers in 2016
Figure United States TV Advertisement Market Share of Top 3 Players/Manufacturers
Figure United States TV Advertisement Market Share of Top 5 Players/Manufacturers
Table United States Players/Manufacturers TV Advertisement Manufacturing Base Distribution and Sales Area
Table United States Players/Manufacturers TV Advertisement Product Category
Table United States TV Advertisement Sales (K Units) by Regions (2012-2017)
Table United States TV Advertisement Sales Share (%) by Regions (2012-2017)
Figure United States TV Advertisement Sales Share (%) by Regions (2012-2017)
Figure United States TV Advertisement Sales Market Share (%) by Regions in 2016
Table United States TV Advertisement Revenue (Million USD) and Market Share by Regions (2012-2017)
Table United States TV Advertisement Revenue Market Share (%) by Regions (2012-2017)
Figure United States TV Advertisement Revenue Market Share (%) by Regions (2012-2017)
Figure United States TV Advertisement Revenue Market Share (%) by Regions in 2016
Table United States TV Advertisement Price (USD/Unit) by Regions (2012-2017)
Table United States TV Advertisement Sales (K Units) by Type (2012-2017)
Table United States TV Advertisement Sales Share (%) by Type (2012-2017)
Figure United States TV Advertisement Sales Share (%) by Type (2012-2017)
Figure United States TV Advertisement Sales Market Share (%) by Type in 2016
Table United States TV Advertisement Revenue (Million USD) and Market Share by Type (2012-2017)
Table United States TV Advertisement Revenue Market Share (%) by Type (2012-2017)
Figure Revenue Market Share of TV Advertisement by Type (2012-2017)
Figure Revenue Market Share of TV Advertisement by Type in 2016
Table United States TV Advertisement Price (USD/Unit) by Types (2012-2017)
Figure United States TV Advertisement Sales Growth Rate (%) (%) by Type (2012-2017)
Table United States TV Advertisement Sales (K Units) by Applications (2012-2017)
Table United States TV Advertisement Sales Market Share (%) by Applications (2012-2017)
Figure United States TV Advertisement Sales Market Share (%) by Applications (2012-2017)
Figure United States TV Advertisement Sales Market Share (%) by Applications in 2016
Table United States TV Advertisement Sales Growth Rate (%) (%) by Applications (2012-2017)
Figure United States TV Advertisement Sales Growth Rate (%) by Applications (2012-2017)
Table Ispot Basic Information List
Table Ispot TV Advertisement Sales (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin (%) (2012-2017)
Figure Ispot TV Advertisement Sales Growth Rate (%) (2012-2017)
Figure Ispot TV Advertisement Sales Market Share (%) in US (2012-2017)
Figure Ispot TV Advertisement Revenue Market Share (%) in US (2012-2017)
Table Disney Basic Information List
Table Disney TV Advertisement Sales (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin (%) (2012-2017)
Figure Disney TV Advertisement Sales Growth Rate (%) (2012-2017)
Figure Disney TV Advertisement Sales Market Share (%) in US (2012-2017)
Figure Disney TV Advertisement Revenue Market Share (%) in US (2012-2017)
Table Time Warner Inc. Basic Information List
Table Time Warner Inc. TV Advertisement Sales (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin (%) (2012-2017)
Figure Time Warner Inc. TV Advertisement Sales Growth Rate (%) (2012-2017)
Figure Time Warner Inc. TV Advertisement Sales Market Share (%) in US (2012-2017)
Figure Time Warner Inc. TV Advertisement Revenue Market Share (%) in US (2012-2017)
Table NEWS CORP Basic Information List
Table NEWS CORP TV Advertisement Sales (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin (%) (2012-2017)
Figure NEWS CORP TV Advertisement Sales Growth Rate (%) (2012-2017)
Figure NEWS CORP TV Advertisement Sales Market Share (%) in US (2012-2017)
Figure NEWS CORP TV Advertisement Revenue Market Share (%) in US (2012-2017)
Table Interpublic Basic Information List
Table Interpublic TV Advertisement Sales (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin (%) (2012-2017)
Figure Interpublic TV Advertisement Sales Growth Rate (%) (2012-2017)
Figure Interpublic TV Advertisement Sales Market Share (%) in US (2012-2017)
Figure Interpublic TV Advertisement Revenue Market Share (%) in US (2012-2017)
Table Production Base and Market Concentration Rate of Raw Material
Figure Price Trend of Key Raw Materials
Table Key Suppliers of Raw Materials
Figure Manufacturing Cost Structure of TV Advertisement
Figure Manufacturing Process Analysis of TV Advertisement
Figure TV Advertisement Industrial Chain Analysis
Table Raw Materials Sources of TV Advertisement Major Players/Manufacturers in 2015
Table Major Buyers of TV Advertisement
Table Distributors/Traders List
Figure United States TV Advertisement Sales (K Units) and Growth Rate (%) Forecast (2017-2022)
Figure United States TV Advertisement Revenue (Million USD) and Growth Rate Forecast (2017-2022)
Figure United States TV Advertisement Price (USD/Unit) Trend Forecast (2017-2022)
Table United States TV Advertisement Sales (K Units) Forecast by Type (2017-2022)
Figure United States TV Advertisement Sales (K Units) Forecast by Type (2017-2022)
Figure United States TV Advertisement Sales Volume Market Share Forecast by Type in 2022
Table United States TV Advertisement Sales (K Units) Forecast by Application (2017-2022)
Figure United States TV Advertisement Sales Volume Market Share Forecast by Application (2017-2022)
Figure United States TV Advertisement Sales Volume Market Share Forecast by Application in 2022
Table United States TV Advertisement Sales (K Units) Forecast by Regions (2017-2022)
Table United States TV Advertisement Sales Volume Share Forecast by Regions (2017-2022)
Figure United States TV Advertisement Sales Volume Share Forecast by Regions (2017-2022)
Figure United States TV Advertisement Sales Volume Share Forecast by Regions in 2022
Table Research Programs/Design for This Report
Figure Bottom-up and Top-down Approaches for This Report
Figure Data Triangulation
Table Key Data Information from Secondary Sources
Table Key Data Information from Primary Sources

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