business-services

Global TV Advertising Market Research Report 2017


Published On : Feb 2017

Category : Advertising and Marketing

No. of Pages : 125 pages

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Notes:
Production, means the output of TV Advertising
Revenue, means the sales value of TV Advertising

This report studies TV Advertising in Global market, especially in North America, Europe, China, Japan, Southeast Asia and India, focuses on top manufacturers in global market, with capacity, production, price, revenue and market share for each manufacturer, covering
CBS
Comcast
News
Viacom
Fisher Communication
Gray Television
LiveRail
Sinclair Broadcast Group
Sun TV Network
The Walt Disney
Time Warner
TBC
TV Today Network
Univision Communication
Vivendi
WPP
Omnicom Group
Dentsu?Inc.
PublicisGroupe
IPG
Havas?SA
Market Segment by Regions, this report splits Global into several key Regions, with production, consumption, revenue, market share and growth rate of TV Advertising in these regions, from 2011 to 2021 (forecast), like
North America
Europe
China
Japan
Southeast Asia
India
Split by product type, with production, revenue, price, market share and growth rate of each type, can be divided into
20 Seconds
60 Seconds
More than 60 Seconds
Split by application, this report focuses on consumption, market share and growth rate of TV Advertising in each application, can be divided into
Food & Beverage Industry
Vehicles Industry
Health and Medical Industry
Commercial and Personal Services
Consumer Goods
Others

Advertising refers to a visual or audio practice of marketing communication that uses a cooperatively sponsored and non-personal message in order to sell or promote an idea, service, and product. Sponsors of advertising are at times businesses who are willing to promote their services or products. On the other hand, marketing refers to the study and administration of exchange relationships. The processes for making, communicating, delivering, and transferring offering that have value for society, partners, clients, and customers at large, processes for creating, and set of activities and institutions can be termed as marketing.

The report puts special focus on the growth trajectory of the Global tv advertising market research report 2017 market and also highlights the drivers, restraints, and opportunities pertaining to the market. The market intelligence report also explores aspects such as policies and regulations of the government, influx of raw materials, circulation of end products, imports and exports, leading products, regions, and players in the market, products circulated and sold, and the manufacturing capacity of the industrial unit.

The analyst of this report has punctiliously charted the Global tv advertising market research report 2017 market in terms of several factors at play in the global and regional level. These factors are likely to have a direct or indirect and destructive or constructive influence on the growth of the Global tv advertising market research report 2017 market during the forecast period. The impact can be delayed and continue for a long time or they can be instant and stay for just a short duration.

The author has further painstakingly explored the regions where the Global tv advertising market research report 2017 market is operational and has highlighted the elements at play in those regions. The study also provide a detailed outlook of the of the top drawer companies in the market putting emphasis on their products, strategies, and operations. As a result of this, the reader can get a clear view of the competitive landscape and learn about the tactics being used by them. The author has further painstakingly explored the regions where the Global tv advertising market research report 2017 market is operational and has highlighted the elements at play in those regions.

Table of Contents

Global TV Advertising Market Research Report 2017
1 TV Advertising Market Overview
1.1 Product Overview and Scope of TV Advertising
1.2 TV Advertising Segment by Type
1.2.1 Global Production Market Share of TV Advertising by Type in 2015
1.2.2 20 Seconds
1.2.3 60 Seconds
1.2.4 More than 60 Seconds
1.3 TV Advertising Segment by Application
1.3.1 TV Advertising Consumption Market Share by Application in 2015
1.3.2 Food & Beverage Industry
1.3.3 Vehicles Industry
1.3.4 Health and Medical Industry
1.3.5 Commercial and Personal Services
1.3.6 Consumer Goods
1.3.7 Others
1.4 TV Advertising Market by Region
1.4.1 North America Status and Prospect (2012-2022)
1.4.2 Europe Status and Prospect (2012-2022)
1.4.3 China Status and Prospect (2012-2022)
1.4.4 Japan Status and Prospect (2012-2022)
1.4.5 Southeast Asia Status and Prospect (2012-2022)
1.4.6 India Status and Prospect (2012-2022)
1.5 Global Market Size (Value) of TV Advertising (2012-2022)

2 Global TV Advertising Market Competition by Manufacturers
2.1 Global TV Advertising Production and Share by Manufacturers (2015 and 2016)
2.2 Global TV Advertising Revenue and Share by Manufacturers (2015 and 2016)
2.3 Global TV Advertising Average Price by Manufacturers (2015 and 2016)
2.4 Manufacturers TV Advertising Manufacturing Base Distribution, Sales Area and Product Type
2.5 TV Advertising Market Competitive Situation and Trends
2.5.1 TV Advertising Market Concentration Rate
2.5.2 TV Advertising Market Share of Top 3 and Top 5 Manufacturers
2.5.3 Mergers & Acquisitions, Expansion

3 Global TV Advertising Production, Revenue (Value) by Region (2012-2017)
3.1 Global TV Advertising Production and Market Share by Region (2012-2017)
3.2 Global TV Advertising Revenue (Value) and Market Share by Region (2012-2017)
3.3 Global TV Advertising Production, Revenue, Price and Gross Margin (2012-2017)
3.4 North America TV Advertising Production, Revenue, Price and Gross Margin (2012-2017)
3.5 Europe TV Advertising Production, Revenue, Price and Gross Margin (2012-2017)
3.6 China TV Advertising Production, Revenue, Price and Gross Margin (2012-2017)
3.7 Japan TV Advertising Production, Revenue, Price and Gross Margin (2012-2017)
3.8 Southeast Asia TV Advertising Production, Revenue, Price and Gross Margin (2012-2017)
3.9 India TV Advertising Production, Revenue, Price and Gross Margin (2012-2017)

4 Global TV Advertising Supply (Production), Consumption, Export, Import by Regions (2012-2017)
4.1 Global TV Advertising Consumption by Regions (2012-2017)
4.2 North America TV Advertising Production, Consumption, Export, Import (2012-2017)
4.3 Europe TV Advertising Production, Consumption, Export, Import (2012-2017)
4.4 China TV Advertising Production, Consumption, Export, Import (2012-2017)
4.5 Japan TV Advertising Production, Consumption, Export, Import (2012-2017)
4.6 Southeast Asia TV Advertising Production, Consumption, Export, Import (2012-2017)
4.7 India TV Advertising Production, Consumption, Export, Import (2012-2017)

5 Global TV Advertising Production, Revenue (Value), Price Trend by Type
5.1 Global TV Advertising Production and Market Share by Type (2012-2017)
5.2 Global TV Advertising Revenue and Market Share by Type (2012-2017)
5.3 Global TV Advertising Price by Type (2012-2017)
5.4 Global TV Advertising Production Growth by Type (2012-2017)

6 Global TV Advertising Market Analysis by Application
6.1 Global TV Advertising Consumption and Market Share by Application (2012-2017)
6.2 Global TV Advertising Consumption Growth Rate by Application (2012-2017)
6.3 Market Drivers and Opportunities
6.3.1 Potential Applications
6.3.2 Emerging Markets/Countries

7 Global TV Advertising Manufacturers Profiles/Analysis
7.1 CBS
7.1.1 Company Basic Information, Manufacturing Base and Its Competitors
7.1.2 TV Advertising Product Type, Application and Specification
7.1.2.1 20 Seconds
7.1.2.2 60 Seconds
7.1.3 CBS TV Advertising Production, Revenue, Price and Gross Margin (2015 and 2016)
7.1.4 Main Business/Business Overview
7.2 Comcast
7.2.1 Company Basic Information, Manufacturing Base and Its Competitors
7.2.2 TV Advertising Product Type, Application and Specification
7.2.2.1 20 Seconds
7.2.2.2 60 Seconds
7.2.3 Comcast TV Advertising Production, Revenue, Price and Gross Margin (2015 and 2016)
7.2.4 Main Business/Business Overview
7.3 News
7.3.1 Company Basic Information, Manufacturing Base and Its Competitors
7.3.2 TV Advertising Product Type, Application and Specification
7.3.2.1 20 Seconds
7.3.2.2 60 Seconds
7.3.3 News TV Advertising Production, Revenue, Price and Gross Margin (2015 and 2016)
7.3.4 Main Business/Business Overview
7.4 Viacom
7.4.1 Company Basic Information, Manufacturing Base and Its Competitors
7.4.2 TV Advertising Product Type, Application and Specification
7.4.2.1 20 Seconds
7.4.2.2 60 Seconds
7.4.3 Viacom TV Advertising Production, Revenue, Price and Gross Margin (2015 and 2016)
7.4.4 Main Business/Business Overview
7.5 Fisher Communication
7.5.1 Company Basic Information, Manufacturing Base and Its Competitors
7.5.2 TV Advertising Product Type, Application and Specification
7.5.2.1 20 Seconds
7.5.2.2 60 Seconds
7.5.3 Fisher Communication TV Advertising Production, Revenue, Price and Gross Margin (2015 and 2016)
7.5.4 Main Business/Business Overview
7.6 Gray Television
7.6.1 Company Basic Information, Manufacturing Base and Its Competitors
7.6.2 TV Advertising Product Type, Application and Specification
7.6.2.1 20 Seconds
7.6.2.2 60 Seconds
7.6.3 Gray Television TV Advertising Production, Revenue, Price and Gross Margin (2015 and 2016)
7.6.4 Main Business/Business Overview
7.7 LiveRail
7.7.1 Company Basic Information, Manufacturing Base and Its Competitors
7.7.2 TV Advertising Product Type, Application and Specification
7.7.2.1 20 Seconds
7.7.2.2 60 Seconds
7.7.3 LiveRail TV Advertising Production, Revenue, Price and Gross Margin (2015 and 2016)
7.7.4 Main Business/Business Overview
7.8 Sinclair Broadcast Group
7.8.1 Company Basic Information, Manufacturing Base and Its Competitors
7.8.2 TV Advertising Product Type, Application and Specification
7.8.2.1 20 Seconds
7.8.2.2 60 Seconds
7.8.3 Sinclair Broadcast Group TV Advertising Production, Revenue, Price and Gross Margin (2015 and 2016)
7.8.4 Main Business/Business Overview
7.9 Sun TV Network
7.9.1 Company Basic Information, Manufacturing Base and Its Competitors
7.9.2 TV Advertising Product Type, Application and Specification
7.9.2.1 20 Seconds
7.9.2.2 60 Seconds
7.9.3 Sun TV Network TV Advertising Production, Revenue, Price and Gross Margin (2015 and 2016)
7.9.4 Main Business/Business Overview
7.10 The Walt Disney
7.10.1 Company Basic Information, Manufacturing Base and Its Competitors
7.10.2 TV Advertising Product Type, Application and Specification
7.10.2.1 20 Seconds
7.10.2.2 60 Seconds
7.10.3 The Walt Disney TV Advertising Production, Revenue, Price and Gross Margin (2015 and 2016)
7.10.4 Main Business/Business Overview
7.11 Time Warner
7.12 TBC
7.13 TV Today Network
7.14 Univision Communication
7.15 Vivendi
7.16 WPP
7.17 Omnicom Group
7.18 Dentsu?Inc.
7.19 PublicisGroupe
7.20 IPG
7.21 Havas?SA

8 TV Advertising Manufacturing Cost Analysis
8.1 TV Advertising Key Raw Materials Analysis
8.1.1 Key Raw Materials
8.1.2 Price Trend of Key Raw Materials
8.1.3 Key Suppliers of Raw Materials
8.1.4 Market Concentration Rate of Raw Materials
8.2 Proportion of Manufacturing Cost Structure
8.2.1 Raw Materials
8.2.2 Labor Cost
8.2.3 Manufacturing Expenses
8.3 Manufacturing Process Analysis of TV Advertising

9 Industrial Chain, Sourcing Strategy and Downstream Buyers
9.1 TV Advertising Industrial Chain Analysis
9.2 Upstream Raw Materials Sourcing
9.3 Raw Materials Sources of TV Advertising Major Manufacturers in 2015
9.4 Downstream Buyers

10 Marketing Strategy Analysis, Distributors/Traders
10.1 Marketing Channel
10.1.1 Direct Marketing
10.1.2 Indirect Marketing
10.1.3 Marketing Channel Development Trend
10.2 Market Positioning
10.2.1 Pricing Strategy
10.2.2 Brand Strategy
10.2.3 Target Client
10.3 Distributors/Traders List

11 Market Effect Factors Analysis
11.1 Technology Progress/Risk
11.1.1 Substitutes Threat
11.1.2 Technology Progress in Related Industry
11.2 Consumer Needs/Customer Preference Change
11.3 Economic/Political Environmental Change

12 Global TV Advertising Market Forecast (2017-2022)
12.1 Global TV Advertising Production, Revenue and Price Forecast (2017-2022)
12.1.1 Global TV Advertising Production and Growth Rate Forecast (2017-2022)
12.1.2 Global TV Advertising Revenue and Growth Rate Forecast (2017-2022)
12.1.3 Global TV Advertising Price and Trend Forecast (2017-2022)
12.2 Global TV Advertising Production, Consumption , Import and Export Forecast by Regions (2017-2022)
12.2.1 North America TV Advertising Production, Revenue, Consumption, Export and Import Forecast (2017-2022)
12.2.2 Europe TV Advertising Production, Revenue, Consumption, Export and Import Forecast (2017-2022)
12.2.3 China TV Advertising Production, Revenue, Consumption, Export and Import Forecast (2017-2022)
12.2.4 Japan TV Advertising Production, Revenue, Consumption, Export and Import Forecast (2017-2022)
12.2.5 Southeast Asia TV Advertising Production, Revenue, Consumption, Export and Import Forecast (2017-2022)
12.2.6 India TV Advertising Production, Revenue, Consumption, Export and Import Forecast (2017-2022)
12.3 Global TV Advertising Production, Revenue and Price Forecast by Type (2017-2022)
12.4 Global TV Advertising Consumption Forecast by Application (2017-2022)

13 Research Findings and Conclusion

14 Appendix
Methodology
Analyst Introduction
Data Source


List of Tables and Figures

Figure Picture of TV Advertising
Figure Global Production Market Share of TV Advertising by Type in 2015
Figure Product Picture of 20 Seconds
Table Major Manufacturers of 20 Seconds
Figure Product Picture of 60 Seconds
Table Major Manufacturers of 60 Seconds
Figure Product Picture of More than 60 Seconds
Table Major Manufacturers of More than 60 Seconds
Table TV Advertising Consumption Market Share by Application in 2015
Figure Food & Beverage Industry Examples
Figure Vehicles Industry Examples
Figure Health and Medical Industry Examples
Figure Commercial and Personal Services Examples
Figure Consumer Goods Examples
Figure Others Examples
Figure North America TV Advertising Revenue (Million USD) and Growth Rate (2012-2022)
Figure Europe TV Advertising Revenue (Million USD) and Growth Rate (2012-2022)
Figure China TV Advertising Revenue (Million USD) and Growth Rate (2012-2022)
Figure Japan TV Advertising Revenue (Million USD) and Growth Rate (2012-2022)
Figure Southeast Asia TV Advertising Revenue (Million USD) and Growth Rate (2012-2022)
Figure India TV Advertising Revenue (Million USD) and Growth Rate (2012-2022)
Figure Global TV Advertising Revenue (Million UDS) and Growth Rate (2012-2022)
Table Global TV Advertising Production of Key Manufacturers (2015 and 2016)
Table Global TV Advertising Production Share by Manufacturers (2015 and 2016)
Figure 2015 TV Advertising Production Share by Manufacturers
Figure 2016 TV Advertising Production Share by Manufacturers
Table Global TV Advertising Revenue (Million USD) by Manufacturers (2015 and 2016)
Table Global TV Advertising Revenue Share by Manufacturers (2015 and 2016)
Table 2015 Global TV Advertising Revenue Share by Manufacturers
Table 2016 Global TV Advertising Revenue Share by Manufacturers
Table Global Market TV Advertising Average Price of Key Manufacturers (2015 and 2016)
Figure Global Market TV Advertising Average Price of Key Manufacturers in 2015
Table Manufacturers TV Advertising Manufacturing Base Distribution and Sales Area
Table Manufacturers TV Advertising Product Type
Figure TV Advertising Market Share of Top 3 Manufacturers
Figure TV Advertising Market Share of Top 5 Manufacturers
Table Global TV Advertising Production by Regions (2012-2017)
Figure Global TV Advertising Production and Market Share by Regions (2012-2017)
Figure Global TV Advertising Production Market Share by Regions (2012-2017)
Figure 2015 Global TV Advertising Production Market Share by Regions
Table Global TV Advertising Revenue by Regions (2012-2017)
Table Global TV Advertising Revenue Market Share by Regions (2012-2017)
Table 2015 Global TV Advertising Revenue Market Share by Regions
Table Global TV Advertising Production, Revenue, Price and Gross Margin (2012-2017)
Table North America TV Advertising Production, Revenue, Price and Gross Margin (2012-2017)
Table Europe TV Advertising Production, Revenue, Price and Gross Margin (2012-2017)
Table China TV Advertising Production, Revenue, Price and Gross Margin (2012-2017)
Table Japan TV Advertising Production, Revenue, Price and Gross Margin (2012-2017)
Table Southeast Asia TV Advertising Production, Revenue, Price and Gross Margin (2012-2017)
Table India TV Advertising Production, Revenue, Price and Gross Margin (2012-2017)
Table Global TV Advertising Consumption Market by Regions (2012-2017)
Table Global TV Advertising Consumption Market Share by Regions (2012-2017)
Figure Global TV Advertising Consumption Market Share by Regions (2012-2017)
Figure 2015 Global TV Advertising Consumption Market Share by Regions
Table North America TV Advertising Production, Consumption, Import & Export (2012-2017)
Table Europe TV Advertising Production, Consumption, Import & Export (2012-2017)
Table China TV Advertising Production, Consumption, Import & Export (2012-2017)
Table Japan TV Advertising Production, Consumption, Import & Export (2012-2017)
Table Southeast Asia TV Advertising Production, Consumption, Import & Export (2012-2017)
Table India TV Advertising Production, Consumption, Import & Export (2012-2017)
Table Global TV Advertising Production by Type (2012-2017)
Table Global TV Advertising Production Share by Type (2012-2017)
Figure Production Market Share of TV Advertising by Type (2012-2017)
Figure 2015 Production Market Share of TV Advertising by Type
Table Global TV Advertising Revenue by Type (2012-2017)
Table Global TV Advertising Revenue Share by Type (2012-2017)
Figure Production Revenue Share of TV Advertising by Type (2012-2017)
Figure 2015 Revenue Market Share of TV Advertising by Type
Table Global TV Advertising Price by Type (2012-2017)
Figure Global TV Advertising Production Growth by Type (2012-2017)
Table Global TV Advertising Consumption by Application (2012-2017)
Table Global TV Advertising Consumption Market Share by Application (2012-2017)
Figure Global TV Advertising Consumption Market Share by Application in 2015
Table Global TV Advertising Consumption Growth Rate by Application (2012-2017)
Figure Global TV Advertising Consumption Growth Rate by Application (2012-2017)
Table CBS Basic Information, Manufacturing Base, Sales Area and Its Competitors
Table CBS TV Advertising Production, Revenue, Price and Gross Margin (2015 and 2016)
Figure CBS TV Advertising Market Share (2015 and 2016)
Table Comcast Basic Information, Manufacturing Base, Sales Area and Its Competitors
Table Comcast TV Advertising Production, Revenue, Price and Gross Margin (2015 and 2016)
Figure Comcast TV Advertising Market Share (2015 and 2016)
Table News Basic Information, Manufacturing Base, Sales Area and Its Competitors
Table News TV Advertising Production, Revenue, Price and Gross Margin (2015 and 2016)
Figure News TV Advertising Market Share (2015 and 2016)
Table Viacom Basic Information, Manufacturing Base, Sales Area and Its Competitors
Table Viacom TV Advertising Production, Revenue, Price and Gross Margin (2015 and 2016)
Figure Viacom TV Advertising Market Share (2015 and 2016)
Table Fisher Communication Basic Information, Manufacturing Base, Sales Area and Its Competitors
Table Fisher Communication TV Advertising Production, Revenue, Price and Gross Margin (2015 and 2016)
Figure Fisher Communication TV Advertising Market Share (2015 and 2016)
Table Gray Television Basic Information, Manufacturing Base, Sales Area and Its Competitors
Table Gray Television TV Advertising Production, Revenue, Price and Gross Margin (2015 and 2016)
Figure Gray Television TV Advertising Market Share (2015 and 2016)
Table LiveRail Basic Information, Manufacturing Base, Sales Area and Its Competitors
Table LiveRail TV Advertising Production, Revenue, Price and Gross Margin (2015 and 2016)
Figure LiveRail TV Advertising Market Share (2015 and 2016)
Table Sinclair Broadcast Group Basic Information, Manufacturing Base, Sales Area and Its Competitors
Table Sinclair Broadcast Group TV Advertising Production, Revenue, Price and Gross Margin (2015 and 2016)
Figure Sinclair Broadcast Group TV Advertising Market Share (2015 and 2016)
Table Sun TV Network Basic Information, Manufacturing Base, Sales Area and Its Competitors
Table Sun TV Network TV Advertising Production, Revenue, Price and Gross Margin (2015 and 2016)
Figure Sun TV Network TV Advertising Market Share (2015 and 2016)
Table The Walt Disney Basic Information, Manufacturing Base, Sales Area and Its Competitors
Table The Walt Disney TV Advertising Production, Revenue, Price and Gross Margin (2015 and 2016)
Figure The Walt Disney TV Advertising Market Share (2015 and 2016)
Table Production Base and Market Concentration Rate of Raw Material
Figure Price Trend of Key Raw Materials
Table Key Suppliers of Raw Materials
Figure Manufacturing Cost Structure of TV Advertising
Figure Manufacturing Process Analysis of TV Advertising
Figure TV Advertising Industrial Chain Analysis
Table Raw Materials Sources of TV Advertising Major Manufacturers in 2015
Table Major Buyers of TV Advertising
Table Distributors/Traders List
Figure Global TV Advertising Production and Growth Rate Forecast (2017-2022)
Figure Global TV Advertising Revenue and Growth Rate Forecast (2017-2022)
Figure Global TV Advertising Price and Trend Forecast (2017-2022)
Table Global TV Advertising Production Forecast by Regions (2017-2022)
Table Global TV Advertising Consumption Forecast by Regions (2017-2022)
Figure North America TV Advertising Production, Revenue and Growth Rate Forecast (2017-2022)
Table North America TV Advertising Production, Consumption, Export and Import Forecast (2017-2022)
Figure Europe TV Advertising Production, Revenue and Growth Rate Forecast (2017-2022)
Table Europe TV Advertising Production, Consumption, Export and Import Forecast (2017-2022)
Figure China TV Advertising Production, Revenue and Growth Rate Forecast (2017-2022)
Table China TV Advertising Production, Consumption, Export and Import Forecast (2017-2022)
Figure Japan TV Advertising Production, Revenue and Growth Rate Forecast (2017-2022)
Table Japan TV Advertising Production, Consumption, Export and Import Forecast (2017-2022)
Figure Southeast Asia TV Advertising Production, Revenue and Growth Rate Forecast (2017-2022)
Table Southeast Asia TV Advertising Production, Consumption, Export and Import Forecast (2017-2022)
Figure India TV Advertising Production, Revenue and Growth Rate Forecast (2017-2022)
Table India TV Advertising Production, Consumption, Export and Import Forecast (2017-2022)
Table Global TV Advertising Production Forecast by Type (2017-2022)
Table Global TV Advertising Revenue Forecast by Type (2017-2022)
Table Global TV Advertising Price Forecast by Type (2017-2022)
Table Global TV Advertising Consumption Forecast by Application (2017-2022)

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