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Global Internet Advertising Market Research Report 2016


Published On : Dec 2016

Category : Advertising and Marketing

No. of Pages : 126 pages

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Global Internet Advertising Market Research Report 2016 is a professional and in-depth study on the current state of the Internet Advertising industry.

The report provides a basic overview of the industry including definitions, classifications, applications and industry chain structure. The Internet Advertising market analysis is provided for the global markets including development trends, competitive landscape analysis, and key regions development status.

This report focuses on top vendor in global market, with revenue and product type for each vendor, covering

Alphabet
Facebook
Baidu
Yahoo! Inc
Microsoft
Alibaba
Tencent
Twitter
Aol(Verizon Communications)
eBay
Linkedin
Amazon
IAC
Soho
Pandora

By type, the market can be split into
Search Ads
Mobile Ads
Banner Ads
Classified Ads
Digital Video Ads
Others

By application, the market can be split into

Retail
Automotive
Entertainment
Financial Services
Telecom
Consumer Goods
Others

By Regions, this report covers (we can add the regionscountries as you want)
North America
Europe
Japan
China
Row

Finally, overall research conclusion is offered.
In a word, the report provides major statistics on the state of the industry and is a valuable source of guidance and direction for companies and individuals interested in the market.

Advertising refers to a visual or audio practice of marketing communication that uses a cooperatively sponsored and non-personal message in order to sell or promote an idea, service, and product. Sponsors of advertising are at times businesses who are willing to promote their services or products. On the other hand, marketing refers to the study and administration of exchange relationships. The processes for making, communicating, delivering, and transferring offering that have value for society, partners, clients, and customers at large, processes for creating, and set of activities and institutions can be termed as marketing.

The report puts special focus on the growth trajectory of the Global internet advertising market research report 2016 market and also highlights the drivers, restraints, and opportunities pertaining to the market. The market intelligence report also explores aspects such as policies and regulations of the government, influx of raw materials, circulation of end products, imports and exports, leading products, regions, and players in the market, products circulated and sold, and the manufacturing capacity of the industrial unit.

The analyst of this report has punctiliously charted the Global internet advertising market research report 2016 market in terms of several factors at play in the global and regional level. These factors are likely to have a direct or indirect and destructive or constructive influence on the growth of the Global internet advertising market research report 2016 market during the forecast period. The impact can be delayed and continue for a long time or they can be instant and stay for just a short duration.

The author has further painstakingly explored the regions where the Global internet advertising market research report 2016 market is operational and has highlighted the elements at play in those regions. The study also provide a detailed outlook of the of the top drawer companies in the market putting emphasis on their products, strategies, and operations. As a result of this, the reader can get a clear view of the competitive landscape and learn about the tactics being used by them. The author has further painstakingly explored the regions where the Global internet advertising market research report 2016 market is operational and has highlighted the elements at play in those regions.

 Table of Contents

1 Market Overview    1
1.1 Product Overview and Scope of Internet Advertising    1
1.2 Internet Advertising Segment by Types    2
1.2.1 Global Production Market Share of Internet Advertising by Types in 2015    2
1.2.2 Search Ads    4
1.2.3 Mobile Ads    5
1.2.4 Banner Ads    5
1.2.5 Classified Ads    6
1.2.6 Digital Video Ads    6
1.3 Internet Advertising Segment by Applications    7
1.3.1 Internet Advertising Consumption Market Share by Applications in 2015    7
1.3.2 Retail    9
1.3.3 Automotive    9
1.3.4 Entertainment    10
1.3.5 Financial Services    10
1.3.6 Telecom    11
1.3.7 Consumer Goods    11
1.4 Internet Advertising Market by Regions    12
1.4.1 North America Status and Prospect (2011-2021)    12
1.4.2 Europe Status and Prospect (2011-2021)    13
1.4.3 Japan Status and Prospect (2011-2021)    14
1.4.4 China Status and Prospect (2011-2021)    15
1.4.5 RoW Status and Prospect (2011-2021)    16
1.5 Global Market Size (Value) of Internet Advertising (2011-2021)    17

2 Global Internet Advertising Market Competition by Manufacturers    18
2.1 Global Internet Advertising Revenue and Share by Manufacturers (2015 and 2016)    18
2.2 Manufacturers Internet Advertising Manufacturing Base Distribution, Sales Area, Product Types    21
2.3 Internet Advertising Market Competitive Situation and Trends    24
2.3.1 Internet Advertising Market Concentration Rate    24
2.3.2 Internet Advertising Market Share of Top 3 and Top 5 Manufacturers    25

3 Global Internet Advertising Production, Revenue (Value) by Regions (2011-2016)    27
3.1 Global Internet Advertising Revenue (Value) and Market Share by Regions (2011-2016)    27
3.2 Global Internet Advertising Revenue and Gross Margin (2011-2016)    30
3.3 North America Internet Advertising Revenue and Gross Margin (2011-2016)    30
3.4 Europe Internet Advertising Revenue and Gross Margin (2011-2016)    31
3.5 Japan Internet Advertising Revenue and Gross Margin (2011-2016)    31
3.6 China Internet Advertising Revenue and Gross Margin (2011-2016)    31
3.7 RoW Internet Advertising Revenue and Gross Margin (2011-2016)    31

4 Global Internet Advertising Production, Revenue (Value), Price Trend by Types    32
4.1 Global Internet Advertising Revenue and Market Share by Types (2011-2016)    32
4.2 Global Internet Advertising Production Growth by Type (2011-2016)    35

5 Global Internet Advertising Market Analysis by Applications    37
5.1 Global Internet Advertising Revenue and Market Share by Applications (2011-2016)    37
5.2 Global Internet Advertising Revenue Growth Rate by Applications (2011-2016)    40
5.3 Market Drivers and Opportunities    41
5.3.1 Potential Applications    41
5.3.2 Emerging MarketsCountries    41

6 Global Internet Advertising Manufacturers ProfilesAnalysis    42
6.1 Alphabet    42
6.1.1 Company Basic Information    42
6.1.2 Internet Advertising Product Types, Application and Specification    43
6.1.3 Alphabet Internet Advertising Revenue and Gross Margin (2015 and 2016)    43
6.1.4 Contact Information    44
6.2 Facebook    44
6.2.1 Company Basic Information    44
6.2.2 Internet Advertising Product Types, Application and Specification    46
6.2.3 Facebook Internet Advertising Revenue and Gross Margin (2015 and 2016)    46
6.2.4 Contact Information    47
6.3 Baidu    47
6.3.1 Company Basic Information    47
6.3.2 Internet Advertising Product Types, Application and Specification    49
6.3.3 Internet Advertising Revenue and Gross Margin (2015 and 2016)    49
6.3.4 Contact Information    50
6.4 Yahoo! Inc    50
6.4.1 Company Basic Information    50
6.4.2 Internet Advertising Product Types, Application and Specification    51
6.4.3 Yahoo! Inc Internet Advertising Revenue and Gross Margin (2015 and 2016)    52
6.4.4 Contact Information    53
6.5 Microsoft    53
6.5.1 Company Basic Information    53
6.5.2 Internet Advertising Product Types, Application and Specification    56
6.5.3 Microsoft Internet Advertising Revenue and Gross Margin (2015 and 2016)    56
6.5.4 Contact Information    57
6.6 Alibaba    57
6.6.1 Company Basic Information    57
6.6.2 Internet Advertising Product Types, Application and Specification    59
6.6.3 Alibaba Internet Advertising Revenue and Gross Margin (2015 and 2016)    59
6.6.4 Contact Information    60
6.7 Tencent    60
6.7.1 Company Basic Information    60
6.7.2 Internet Advertising Product Types, Application and Specification    61
6.7.3 Tencent Internet Advertising Revenue and Gross Margin (2015 and 2016)    62
6.7.4 Contact Information    63
6.8 Twitter    63
6.8.1 Company Basic Information    63
6.8.2 Internet Advertising Product Types, Application and Specification    65
6.8.3 Twitter Internet Advertising Revenue and Gross Margin (2015 and 2016)    66
6.8.4 Contact Information    67
6.9 Aol(Verizon Communications)    67
6.9.1 Company Basic Information    67
6.9.2 Internet Advertising Product Types, Application and Specification    68
6.9.3 Aol(Verizon Communications) Internet Advertising Revenue and Gross Margin (2015 and 2016)    69
6.9.4 Contact Information    70
6.10 eBay    70
6.10.1 Company Basic Information    70
6.10.2 Internet Advertising Product Types, Application and Specification    72
6.10.3 eBay Internet Advertising Revenue and Gross Margin (2015 and 2016)    72
6.10.4 Contact Information    73
6.11 Linkedin    73
6.11.1 Company Basic Information    73
6.11.2 Internet Advertising Product Types, Application and Specification    75
6.11.3 Linkedin Internet Advertising Revenue and Gross Margin (2015 and 2016)    75
6.11.4 Contact Information    76
6.12 Amazon    76
6.12.1 Company Basic Information    76
6.12.2 Internet Advertising Product Types, Application and Specification    78
6.12.3 Amazon Internet Advertising Revenue and Gross Margin (2015 and 2016)    79
6.12.4 Contact Information    80
6.13 IAC    80
6.13.1 Company Basic Information    80
6.13.2 Internet Advertising Product Types, Application and Specification    81
6.13.3 IAC Internet Advertising Revenue and Gross Margin (2015 and 2016)    81
6.13.4 Contact Information    82
6.14 Soho    83
6.14.1 Company Basic Information    83
6.14.2 Internet Advertising Product Types, Application and Specification    84
7.14.3 Soho Internet Advertising Revenue and Gross Margin (2015 and 2016)    84
6.14.4 Contact Information    85
6.15 Pandora    85
6.15.1 Company Basic Information    85
6.15.2 Internet Advertising Product Types, Application and Specification    87
6.15.3 Pandora Internet Advertising Revenue and Gross Margin (2015 and 2016)    88
6.15.4 Contact Information    89

7 New Project Investment Feasibility Analysis of Internet Advertising    90
7.1 New Project SWOT Analysis of Internet Advertising    90
7.2 New Project Investment Feasibility Analysis of Internet Advertising    90

8 Industrial Chain, Sourcing Strategy and Downstream Buyers    92
8.1 Global Online Advertising Serving Process    92
8.2 Downstream Buyers    93

9 Marketing Strategy Analysis, DistributorsTraders    94
9.1 Marketing Channel of Internet Advertising Service    94
9.2 Agents of Internet Advertising List    95

10 Market Effect Factors Analysis    96
10.1 Technology Progress in Related Industry    96
10.2 Consumer NeedsCustomer Preference Change    96
10.3 EconomicPolitical Environmental Change    96

11 Global Internet Advertising Market Forecast (2016-2021)    104
11.1 Global Internet Advertising Production, Revenue Forecast (2016-2021)    104
11.2 Global Internet Advertising Production, Consumption Forecast by Regions (2016-2021)    107
11.3 Global Internet Advertising Production Forecast by Type (2016-2021)    109
11.4 Global Internet Advertising Consumption Forecast by Application (2016-2021)    109

12 Research Findings and Conclusion    111
Disclosure Section    112
Research Methodology    112
Data Source    113
Disclaimer    113
Author List    115

Figure Picture of Internet Advertising    1
Table Features and Benefits of Internet Advertising    1
Table Classification of Internet Advertising    2
Figure Global Revenue Market Share of Internet Advertising by Types in 2015    4
Figure Search Ads Picture    4
Figure Mobile Ads Picture    5
Figure Banner Ads Picture    5
Figure Classified Ads Picture    6
Figure Digital Video Ads Picture    6
Figure Internet Advertising Consumption Market Share by Applications in 2015    7
Table Applications of Internet Advertising    7
Figure Retail Examples    9
Figure Automotive Examples    9
Figure Entertainment Examples    10
Figure Financial Services Examples    10
Figure Telecom Examples    11
Figure Consumer Goods Examples    11
Figure North America Internet Advertising Revenue (Billion USD) and Growth Rate (2011-2021)    12
Figure Europe Internet Advertising Revenue (Billion USD) and Growth Rate (2011-2021)    13
Figure Japan Internet Advertising Revenue (Billion USD) and Growth Rate (2011-2021)    14
Figure China Internet Advertising Revenue (Billion USD) and Growth Rate (2011-2021)    15
Figure Telecom Internet Advertising Revenue (Billion USD) and Growth Rate (2011-2021)    16
Figure Global Internet Advertising Revenue (Billion USD) and Growth Rate (2011-2021)    17
Table Global Internet Advertising Revenue (Billion USD) by Manufacturers (2015 and 2016)    18
Table Global Internet Advertising Revenue Share by Manufacturers (2015 and 2016)    18
Table 2015 Global Internet Advertising Revenue Share by Manufacturers    20
Table 2016 Global Internet Advertising Revenue Share by Manufacturers    21
Table Manufacturers Internet Advertising Manufacturing Base Distribution and Sales Area    21
Table Manufacturers Internet Advertising Product Types    22
Figure 2015 Internet Advertising Revenue Share by Manufacturers    24
Figure Internet Advertising Market Share of Top 3 Manufacturers    25
Figure Internet Advertising Market Share of Top 5 Manufacturers    26
Table Global Internet Advertising Revenue by Regions (2011-2016)    27
Table Global Internet Advertising Revenue Market Share by Regions (2011-2016)    27
Figure 2011 Global Internet Advertising Revenue Market Share by Regions    28
Figure 2012 Global Internet Advertising Revenue Market Share by Regions    28
Figure 2013 Global Internet Advertising Revenue Market Share by Regions    29
Figure 2014 Global Internet Advertising Revenue Market Share by Regions    29
Figure 2015 Global Internet Advertising Revenue Market Share by Regions    30
Table Global Internet Advertising Revenue and Gross Margin (2011-2016)    30
Table North America Internet Advertising Revenue and Gross Margin (2011-2016)    30
Table Europe Internet Advertising Revenue and Gross Margin (2011-2016)    31
Table Japan Internet Advertising Revenue and Gross Margin (2011-2016)    31
Table China Internet Advertising Revenue and Gross Margin (2011-2016)    31
Table RoW Internet Advertising Revenue and Gross Margin (2011-2016)    31
Table Global Internet Advertising Revenue (B USD) by Types (2011-2016)    32
Table Global Internet Advertising Revenue Share by Types (2011-2016)    32
Figure Revenue Share of Internet Advertising by Types 2011    33
Figure Revenue Share of Internet Advertising by Types 2012    33
Figure Revenue Share of Internet Advertising by Types 2013    34
Figure Revenue Share of Internet Advertising by Types 2014    34
Figure Revenue Share of Internet Advertising by Types 2015    35
Table Global Internet Advertising Revenue Growth by Type (2011-2016)    35
Figure Global Internet Advertising Revenue Growth by Type (2011-2016)    36
Table Global Internet Advertising Revenue (B USD)  by Applications (2011-2016)    37
Table Global Internet Advertising Revenue Market Share by Applications (2011-2016)    37
Figure Global Internet Advertising Revenue Market Share by Applications in 2011    38
Figure Global Internet Advertising Revenue Market Share by Applications in 2012    38
Figure Global Internet Advertising Revenue Market Share by Applications in 2013    39
Figure Global Internet Advertising Revenue Market Share by Applications in 2014    39
Figure Global Internet Advertising Revenue Market Share by Applications in 2015    40
Table Global Internet Advertising Revenue Growth Rate by Applications (2011-2016)    40
Figure Global Internet Advertising Consumption Growth Rate by Applications (2011-2016)    41
Table Alphabet Basic Information    42
Table Internet Advertising of Alphabet    43
Table Alphabet Internet Advertising Revenue and Gross Margin (2015 and 2016)    43
Figure Alphabet Internet Advertising Revenue and Global Market (2015 and 2016)    44
Table Facebook Basic Information    44
Figure Internet Advertising of Facebook    46
Table Facebook Internet Advertising Revenue and Gross Margin (2015 and 2016)    46
Figure Facebook Internet Advertising Revenue and Global Market (2015 and 2016)    47
Table Baidu Basic Information    47
Table Internet Advertising of Baidu    49
Table Baidu Internet Advertising Revenue and Gross Margin (2015 and 2016)    49
Figure Baidu Internet Advertising Revenue and Global Market (2015 and 2016)    50
Table Yahoo! Inc Basic Information    50
Table Internet Advertising of Yahoo! Inc    51
Table Yahoo! Inc Internet Advertising Revenue and Gross Margin (2015 and 2016)    52
Figure Yahoo! Inc Internet Advertising Revenue and Global Market (2015 and 2016)    53
Table Microsoft Basic Information    53
Table Internet Advertising of Microsoft    56
Table Microsoft Internet Advertising Revenue and Gross Margin (2015 and 2016)    56
Figure Microsoft Internet Advertising Revenue and Global Market (2015 and 2016)    57
Table Alibaba Basic Information    57
Table Internet Advertising of Alibaba    59
Table Alibaba Internet Advertising Revenue and Gross Margin (2015 and 2016)    59
Figure Alibaba Internet Advertising Revenue and Global Market (2015 and 2016)    60
Table Tencent Basic Information    60
Table Internet Advertising of Tencent    61
Table Tencent Internet Advertising Revenue and Gross Margin (2015 and 2016)    62
Figure Tencent Internet Advertising Revenue and Global Market (2015 and 2016)    63
Table Twitter Basic Information    63
Table Internet Advertising of Twitter    65
Table Twitter Internet Advertising Revenue and Gross Margin (2015 and 2016)    66
Figure Twitter Internet Advertising Revenue and Global Market (2015 and 2016)    66
Table Aol(Verizon Communications) Basic Information    67
Table Internet Advertising of Aol(Verizon Communications)    68
Table Aol(Verizon Communications) Internet Advertising Revenue and Gross Margin (2015 and 2016)    69
Figure Aol(Verizon Communications) Internet Advertising Revenue and Global Market (2015 and 2016)    70
Table eBay Basic Information    70
Table Internet Advertising of eBay    72
Table eBay Internet Advertising Revenue and Gross Margin (2015 and 2016)    72
Figure eBay Internet Advertising Revenue and Global Market (2015 and 2016)    73
Table Linkedin Basic Information    73
Table Internet Advertising of Linkedin    75
Table Linkedin Internet Advertising Revenue and Gross Margin (2015 and 2016)    75
Figure Linkedin Internet Advertising Revenue and Global Market (2015 and 2016)    76
Table Amazon Basic Information    76
Table Internet Advertising of Amazon    78
Table Amazon Internet Advertising Revenue and Gross Margin (2015 and 2016)    79
Figure Amazon Internet Advertising Revenue and Global Market (2015 and 2016)    79
Table IAC Basic Information    80
Table Internet Advertising of IAC    81
Table IAC Internet Advertising Revenue and Gross Margin (2015 and 2016)    81
Figure IAC Internet Advertising Revenue and Global Market (2015 and 2016)    82
Table Soho Basic Information    83
Table Internet Advertising of Soho    84
Table Soho Internet Advertising Revenue and Gross Margin (2015 and 2016)    84
Figure Soho Internet Advertising Revenue and Global Market (2015 and 2016)    85
Table Pandora Basic Information    85
Table Internet Advertising of Pandora    87
Table Pandora Internet Advertising Revenue and Gross Margin (2015 and 2016)    88
Figure Pandora Internet Advertising Revenue and Global Market (2015 and 2016)    89
Table New Project SWOT Analysis of Internet Advertising    90
Table Internet Advertising Project Investment Return and Benefit Analysis    91
Figure Online Advertising Serving Process    92
Table Major Buyers of Internet Advertising    93
Figure Internet Advertising Marketing Channels Status    94
Table Agents of Internet Advertising List    95
Figure Global GDP Map 2014    97
Figure EU GDP Change 2005-2014    98
Figure German CPI Change 2011-2015    98
Figure UK CPI Change 2011-2015    99
Figure Japan GDP Change 2005-2014    99
Figure Japan CPI Change 2005-2014    100
Figure China GDP Change 2005-2014    100
Figure China CPI Change 2005-2014    101
Figure China PPI Growth Rate 2005-2014    101
Figure US GDP Change 2005-2014    103
Figure US CPI Change 2011-2015    103
Figure Global Internet Advertising Revenue and Growth Rate Forecast (2016-2021)    104
Figure Global Internet Advertising Revenue and Growth Rate Forecast (2016-2021)    105
Figure North America Internet Advertising Revenue and Growth Rate Forecast (2016-2021)    105
Figure Europe Internet Advertising Revenue and Growth Rate Forecast (2016-2021)    106
Figure Japan Internet Advertising Revenue and Growth Rate Forecast (2016-2021)    106
Figure China Internet Advertising Revenue and Growth Rate Forecast (2016-2021)    107
Table Global Internet Advertising Revenue (B USD) Forecast by Regions (2016-2021)    107
Table Global Internet Advertising Revenue Share by Regions (2016-2021)    107
Table Global Internet Advertising Revenue (B USD) and Gross Margin (2016-2021)    108
Table North America Internet Advertising Revenue (B USD) and Gross Margin (2016-2021)    108
Table Europe Internet Advertising Revenue (B USD) and Gross Margin (2016-2021)    108
Table Japan Internet Advertising Revenue (B USD) and Gross Margin (2016-2021)    108
Table China Internet Advertising Revenue (B USD) and Gross Margin (2016-2021)    108
Table RoW Internet Advertising Revenue (B USD) and Gross Margin (2016-2021)    108
Table Global Internet Advertising Revenue (B USD) Forecast by Type (2016-2021)    109
Table Global Internet Advertising Revenue Share Forecast by Type (2016-2021)    109
Table Global Internet Advertising Revenue Forecast by Application (2016-2021)    109
Table Global Internet Advertising Revenue Market Share by Application (2016-2021)    110

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