High Concentration of Service Providers Makes North America Leading Market for Cloud Communication Platform

Published On : 27 Dec 2016

The swift pace of expansion in Business Process Outsourcing (BPO), its preference for cloud-based solutions, and needs of businesses for greater flexibility and scalability has substantially stimulated the global cloud communication platform market. A report added to the vast data repository of QYResearchReports.com, titled “Global Cloud Communication Platform Market Research Report 2016,” offers a thorough peek into the market. The 104-page publication presents valuable information on the current market trends and competitive dynamics. 

Cloud communication is internet-based voice and data communication that integrates emerging technologies such as instant messaging, video calling, and voice over Internet protocol (VoIP), and file sharing between browsers, without the support of external plugins. It also helps to do away with the task of integrating multiple services provided by multiple vendors. Cloud communication is preferred over traditional communication systems as it costs less and is more flexible in adapting to the latest technologies. A private branch exchange (PBX) is a telephone network within an organization and it can be facilitated at a much lower cost with cloud communication. The PBX can be hosted on cloud at a much lesser cost as compared to having it on-site in the organization.

Some of the factors driving growth in the market are further progress in cloud technology and the soaring popularity of bring your own devices (BYOD) trend in the workplace. Network congestion arising out of the latter can be overcome by installation of the cloud communication platform. Countering the growth in the market is the substantial initial investment required in cloud communication platforms. Since cloud services are based on the internet, its speed also impacts the market for cloud communication. Besides, security and privacy issues associated with cloud are considered potential deterrents to the market. Web real time communication is still in innovation phase and thus integrating cloud platforms with it. Going forward, it is expected to impact the growth of market.

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Having provided a brief description of the cloud communication platform and its scope at the outset, the report goes on to segment the global cloud communication platform market by type into unified communication and collaboration (UCC/UCaaS), web real-time communication (WebRTC), interactive voice response (IVR), voice over internet protocol (VoIP), application programming interface (API), and reporting and analytics. Application-wise, it segments the market into training and consulting, support and maintenance, and managed services.

Region-wise, the global market for cloud communication platform is divided into Europe, North America, Southeast Asia, Japan, India, and China. Among them, North America is a dominant market on account of the solid presence of cloud communication platforms in it. This in turn is due to the concentration of the majority of service providers in the continent. Europe and Asian countries, going forward, would likely exhibit rapid take-up of cloud communication platforms because of competitive pricing and product differentiation among telecommunication service providers.

Prominent players operating in the global cloud communications platform market profiled in the report include Xura Incorporation, 8x8 Inc., RingCentral Inc., Genband US LLC, Nexmo, Twilio Inc., Comms-care, and Hookflash Inc., and Cisco Systems Inc.

 

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