Vegetable Fats Market Gaining on Improved Life-style and Penetration of E-commerce in Emerging Economies

Published By : 10 Nov 2016 | Published By : QYRESEARCH

Although animal fats are significantly richer than vegetable fats, the latter is considerably healthier for the functioning of human heart than the former. Moreover, polyunsaturated fats are essential fats for body which are not self-synthesized and must be consumed via vegetable fats. The awareness among the end-users regarding these two benefits of vegetable fats has been the most prominent driver for the global market for vegetable oils but in recent times, several new trends have emerged that may propel the demand even further. For example:

“Clean Label” Commitments Proliferating

To develop a niche for their quality products, existing players in the global food industry are increasingly committing to ‘clean label’, which broadly means transparency – in terms of wholesomeness of ingredients, a lack of artificial preservatives, and often also absence of common allergens. Consumers are now willing to spend a little extra for products that may not be entirely natural but are gluten-free, minimally processed, simple, and organic. Use of vegetable fats is an important step towards committing to ‘clean label’.

The “Snackification” of Packaged Food Continues

Consumption of packaged food is no longer the preserve of developed regions as vast populations in emerging economies are getting whirlwind by the culture of snackification. A trend in modern eating is that we idealize three balanced meals but rarely eat it that way. Planning, shopping, and cooking is now decentralized among the global urban population, encouraging snackification which means eating and drinking can happen anywhere, and at any time. Packaged food are primarily consumed during snackification which, as a result, is propelling the demand for vegetable fats.

Internet Retailing Gaining Momentum in Asia Pacific

E-commerce has finally penetrated the reluctant markets of Asia Pacific, especially in countries such as China and India. This factor has opened a whole new avenue for the players in the market for vegetable fats in these regions. 

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