Published By : 12 Jul 2016 | Published By : QYRESEARCH
Consumers can now check the nutritional content of their favourite beer brands before gulping them down. The Beer Institute, the largest beer lobbying organization across the United States has stated that it would encourage its member companies to display information such as nutritional facts on their products, packaging, and websites. The Brewers’ Voluntary Disclosure Initiative has been backed by a majority of the member companies who together account for about 81% of the overall volume of beer sold across the U.S. The BI has further stated that participating brewers and importers would list information such as the percentage of carbohydrates, fat, protein, volume of alcohol, and overall calories on their products. Also, a serving facts statement would be included, along with freshness dating, and a QR code on the label.
Larger Breweries Comply with Labelling Norms, Smaller Ones Face Trouble
The major players in the U.S. beer market such as MillerCoors, Constellation Brands Beer Division, Anheuser-Busch, Craft Brew Alliance, and North American Breweries have agreed to follow these standards stated by the BI. This initiative by the BI marks the turning point for alcohol labelling across the U.S. The industry leader Diageo that owns the largest number of beer and spirits companies across the globe will add the nutritional information on its packaging across several regional markets. Diageo USA already labels its products and is anticipated to release more labelled products in the near future, including Smithwick’s, Guinness, and Johnnie Walker.
The BI is trying to persuade all of its member companies to comply with the labelling norms by 2020. According to a recent study, about 72% consumers find it important to read the nutritional content while buying drinks. While disclosing and labelling the nutritional content is easier for bigger beer manufacturers, it is particularly difficult for the smaller breweries who lack funds and equipment to test every batch of beer bottles.