Twitter, Facebook, and Snap Want World Cup 2018 Video Highlights Rights

Published By : 10 Jul 2017 | Published By : QYRESEARCH

Three of the biggest social media platforms, Facebook Inc., Twitter Inc., and Snap Inc. are in talks to gain the rights for video highlights of soccer World Cup 2018, the biggest sporting tournament across the globe. 21st Century Fox Inc., the official broadcasters, are yet to decide whether to sell the exclusive rights to one buyer or distribute it among the three prospects, despite being offered tens of millions of dollars.

Demand for Video Highlights Escalating

During major sporting events, social media’s interest spikes for video footage, which in turn also has the potential to add new revenue source for their rights as well as promote the coverage of the game across several continents. More than 25 million people watched the 2015 World Cup Final in the U.S., the highest TRP for any soccer match in the history of the country.

Time Difference an Important Factors

Time difference between Russia and the U.S. is another factor favoring the prospect deal, significantly pushing the demand for highlights. Rumors are ripe for other players in this bid too, including Amazon.com Inc. who shows NFL, Alphabet Inc.’s YouTube, which offers highlights of National Football League, and Verizon Communication, who hold mobile rights for NFL.

 

The three social media companies in the fray are increasing their focus on professional video, with Facebook, which has two billion daily visitors, producing original entertainment series, hosting short-form exclusive series. Twitter is planning to stream live videos on major news and entertainment topics while Snap is indulging with original media companies to provide original shows on their platform.

Three of the biggest social media platforms, Facebook Inc., Twitter Inc., and Snap Inc. are in talks to gain the rights for video highlights of soccer World Cup 2018, the biggest sporting tournament across the globe. 21st Century Fox Inc., the official broadcasters, are yet to decide whether to sell the exclusive rights to one buyer or distribute it among the three prospects, despite being offered tens of millions of dollars.

Demand for Video Highlights Escalating

During major sporting events, social media’s interest spikes for video footage, which in turn also has the potential to add new revenue source for their rights as well as promote the coverage of the game across several continents. More than 25 million people watched the 2015 World Cup Final in the U.S., the highest TRP for any soccer match in the history of the country.

Time Difference an Important Factors

Time difference between Russia and the U.S. is another factor favoring the prospect deal, significantly pushing the demand for highlights. Rumors are ripe for other players in this bid too, including Amazon.com Inc. who shows NFL, Alphabet Inc.’s YouTube, which offers highlights of National Football League, and Verizon Communication, who hold mobile rights for NFL.

The three social media companies in the fray are increasing their focus on professional video, with Facebook, which has two billion daily visitors, producing original entertainment series, hosting short-form exclusive series. Twitter is planning to stream live videos on major news and entertainment topics while Snap is indulging with original media companies to provide original shows on their platform.

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