Published By : 06 Jan 2016 | Published By : QYRESEARCH
Move Over Fitbit and Apple Watch. This New Year’s resolution to stay fit and healthy just got easier. Who needs additional wearables when your own undergarment can help you lead a healthy lifestyle? At this year’s CES 2016, Canadian startup OMsignal will be launching its “smart” bra. The International Consumer Electronics Show by the Consumer Electronics Association will be held this week at Las Vegas. The company launched a line of smart shirts for men in 2014 and aims to bring this fashionable and wearable trend of health tracking technology clothing to women. The men’s line of shirts was met with much applause and women eagerly requested a chance to get in on the action as well. The new product, called the OMbra, is the ultimate smart bra. It is not just an everyday undergarment but a kind of personal trainer that women can wear. Even though the idea for a wearable high-tech bra came into being four years ago, the product lacked key apparel design capabilities. A team of scientists, sports bra designers, and engineers came together to decide on the final design. An estimated 1,633 prototypes were created, tried, and tested before settling on a final result. The smart bra is developed from a four way stretchable fabric that takes the shape of the wearer’s form while in motion. This fabric can track heart rate, breathing rate, and the number of calories the wearer has burned during work out sessions. There is a black box embedded with sensors located near the ribcage on the lower end of the bra, which records all the necessary biometric information. The data is then shared with the OMsignal mobile app through a feature called OMrun, which is designed to allow people manage their overall running performance. The only downside that one can currently visualize is its price. At a price tag of US$149, the OMbra is probably one of the costliest sports bras ever sold!