Tea, Other Beverages Hope to Take Advantage of Decline in Alcohol Consumption
Published By : 08 Jun 2015 | Published By : QYRESEARCH
A substitute for alcohol has arisen from a rather unlikely source – tea. This offer in the market is changing in accordance to this trend, states market researchers at Mintel.
A mighty two thirds of tea consumers in the United Kingdom believe that tea is a right substitute for alcohol as an evening drink. This means that the tea industry could make the most of a diminishing consumption rate of alcohol.
Along with tea, other non alcoholic alternatives for alcoholic beverages that could benefit from this situation include reduced, low, and no sugar drinks, especially unflavored sparkling water and those prepared with plant derived sweeteners.
Mintel states that 16 per cent of consumers in the United Kingdom have been consuming fewer non-alcoholic beverages and the market for non-alcoholic drinks is likely to grow in value by 3.4 per cent this year to reach a total of £18.6 billion. The market is forecast to benefit from a long term drop in consumption of alcohol, thereby offering potential opportunities for other non-alcoholic drinks.
Senior food and drink analyst at Mintel Richard Ford states that tea is already being considered as an evening drink, which has acted to its advantage. Although tea has not ranked above alcohol as a drink for a night in, Richard Ford says, it has definitely established itself as a refreshment beverage. The advantage is that it rarely contains sweeteners or sugar.
He went to add that tea, as a product, does not need to be processed heavily and it does not contain as much caffeine as coffee.