Rising Trend of Home-Baking to Drive Global Market for Butter and Margarine

Published By : 31 Mar 2016 | Published By : QYRESEARCH

Butter comprises proteins, butterfat, and water while margarine consists of refines vegetable oil and many times it also has animal fat. Margarine is widely used at an alternative for butter; however, it varies a lot in terms of properties and taste. Margarine and butter are used for cooking, baking, and as spreads in several dishes in order to enhance the taste of the dish. Margarine comprises of additives, owing to which the demand for margarine is a bit less in comparison with butter.

There are several types of butter and margarine available in the global market including butter margarine, uncultured butter, cultured butter, whipped and cream butter, liquid margarine, and others margarine. The global market for butter and margarine can be divided on the basis of its usage and consumption into:

  • Spreadable
  • Non-spreadable¬†

The global market for butter and margarine is highly fragmented, due to the presence of a huge number of small companies that are leading the overall market. Nevertheless, several large corporations are also a part of the market. Several other players are setting their foot in the market introducing new products so as to attract consumers and create a niche for themselves. Some of the prominent players operating in the global market for butter and margarine are Friesland Campina, Farmers Cooperative Creamery, OJSC Creative Group, Kraft Foods, Deam Foods Company, Arla Foods, and AMUL India.

The increasing consumption of margarine in several emerging economies is one of the major factors that is expected to fuel the growth of the market in the next few years. Moreover, the growing food service industry, changing consumer habits, and constant product innovation are some of the other factors that are estimated to drive the global market for butter and margarine. On top of this, the rising trend of home baking is further boosting the demand for butter and margarine in the global market. 

On the other hand, the rising cases of obesity and increasing health issues are the factors hampering the growth of the butter and margarine market. Moreover, the rigid government regulations in different regions for butter and margarine are further estimated to curb the growth of the market in the coming years.

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