Rising Standard of Living Fuels Demand for Air Care Products Globally

Published By : 22 Feb 2016 | Published By : QYRESEARCH

Of late, the global air care market has been showing a remarkable rise, thanks to the rising standard of living among people around the world. The increasing disposable income of middle-income grade consumers has influenced their preferences for air fresheners over other odor eliminators, boosting the worldwide market for air care to a great extent.

The introduction of several new fragrances and the expansion of variety are some other important factors behind the exceptional growth of this market, worldwide.

Asia Pacific to Overtake Europe in Future
Europe dominated the worldwide air care market in 2014. North America acquired the second position. Asia Pacific, however, is likely to register the highest growth in the global market over the next few years. The massive rise of the disposable income of the consumers in Asia Pacific is projected to propel the demand for air care products in this region significantly in the near future.

France, Germany, and the U.K. are the biggest markets for air care products in Europe, while the market in North America is led by the U.S. and Canada. Japan has occupied the biggest market share in the Asia Pacific air care market.

Demand for Air Fresheners to Drive Growth
The rising demand for air fresheners leading the global air care market substantially. Among all, electric fresheners, spray/aerosol fresheners, car fresheners, candle fresheners, gel fresheners, and liquid fresheners are the highly demanded air care products across the world.

The retail channel was the leading distribution channel for air care products in 2014 and the trend is expected to continue in the forthcoming years, ensuring the dominance of the retail segment.

Procter & Gamble Co., Reckitt Benckiser Inc., SC Johnson & Son Inc., Chesapeake Bay Candle, and American Covers Inc. are some of the major air care products manufacturers in the global market.

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