Rising Popularity and Health Benefits to Encourage Growth of Global Mushroom Market

Published By : 22 Dec 2016 | Published By : QYRESEARCH

Mushrooms have been a considered as an important food product across the globe. The rising popularity of mushrooms is one of the important factors expected to encourage the growth of the global mushroom market in the next few years. The distinct taste and the medicinal benefits of mushrooms are some of other factors estimated to supplement the growth of the market.

On the basis of product type, the global mushroom market can be classified into canned mushrooms, fresh mushrooms, and dried mushrooms. Among these, the fresh mushroom segment is expected to lead the global mushroom market and account for a key share in the coming years. The easy availability of fresh mushrooms is one of the vital factors likely to encourage the growth of this segment in the coming years.

The rising demand and popularity of mushroom and the rising awareness regarding its health benefits are the key factors estimated to encourage the development of the global mushroom market in the next few years. In addition, the easy availability of mushrooms in supermarkets, hypermarkets, and convenience stores is projected to fuel the market’s growth in the next few years. The high spending on advertising campaigns and marketing activities and the high demand from food and beverages industry across the globe are also expected to accelerate the growth of the global mushroom market in the coming years.

At present, the global mushroom market is a very fragmented and competitive in nature and is projected to witness stiff competition in the coming years. Key players in the market are emphasizing on expanding their product portfolio and enhancing their distribution channels to boost their sales. Moreover, the rising demand worldwide is anticipated to supplement the growth of the overall market in the next few years.

Some of the key players operating in the global mushroom market are Costa, Agro Dutch Industries, Drinkwater Mushrooms, Highline Mushrooms, Giorgio Fresh, Mushroom Farmers of Pennsylvania, Phillips Mushroom Farms, The Mushroom Company, Bonduelle, and Monaghan Mushrooms. A large number of players are expected to enter the global mushroom market in the next few years and make remarkable efforts in order to create a dominant position across the globe.

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