Rising Obesity Boosts Sales of Low-calorie Food, Consumer Confidence in Naturally Sourced Foods Drive Sales of Stevia

Published By : 09 Mar 2016 | Published By : QYRESEARCH

Across the world, individuals are striving to adopt a healthier lifestyle to keep up with the increasing consciousness for good health. This phenomenon is more observed and is practiced among individuals living in urban areas due to their hectic and fast-paced lifestyle. Intake of nutritious food and physical activity are compulsive requirements for these individuals in the aspiration for to attain improved health index.

A study released by an independent food research company in the U.K. says that between 2012 and 2004, the number of respondents that follow a healthy diet have increased from 70% to 80%.

In spite of this, obesity is on the rise and is driving sales of low-calorie food The World Health Organization says that more than 40 million children below the age of five years were recorded to be obese in 2012 across the world. Observed and recorded more in developed countries, 36.5% of the U.S. population is obese, the U.K. has 24.8% of obese population, and Australia has 28.3% of obese population. 

The World Health Organization states that prevalence of obesity is high among adults as well. In 2013, almost 347 million people in the world were recorded to have diabetes as per the WHO, which is bolstering sales of low-calorie food. Obesity has high chances to develop into diabetes and cardiovascular diseases, because of which individuals are consuming low-calorie foods as a precautionary measure to avoid fatal situations arising out of the primary condition.

In the coming years, Asia Pacific will emerge as a key market for low-calorie foods. This is because an increasing chunk of the population that has obesity and diabetes, an increasing geriatric population base, and generally increasing health awareness among the population. China is emerging as a key market for low-calorie foods; changing eating habits from traditional fare to fast foods is a major reason cited for this. In developing nations of Brazil and India, an increasing attraction for processed foods and sedentary lifestyle are reasons for increasing obesity and diabetes. Thus, consumers are buying low-calorie food for precautionary and remedial reasons. 

Low-calorie foods are available across a host of food and beverages such as dairy products, baked foods, confectionery, and dietary beverages. 

Back To Top