Published By : 18 Nov 2016 | Published By : QYRESEARCH
The growing awareness among consumers regarding the availability and benefits of maternity personal products is one of the primary factors augmenting the growth of the global maternity personal care products market. This market is expected to witness a significant growth in the coming few years with a rise in the number of players operating in it. The growing focus of key players on marketing activities and advertising campaigns is estimated to drive the demand for these products and contribute extensively towards the development of the market.
The rising demand from developing countries owing to their rising disposable income and awareness concerning the risks associated with the harsh chemicals that are used in regular personal care products are some of the other factors expected to encourage the growth of the global maternity personal care products market in the next few years. New product launches, the rising product availability with the help of strategic alliances, and the rising demand for organic and natural products are expected to generate promising opportunities for market players.
The global market can be classified on the basis of product type into nipple care products and stretch marks prevention products. Among these, the stretch marks prevention products segment is estimated to lead the global market with a massive share in the next few years. The high growth of this segment can be attributed to the growing consumer preference for hydrated and healthy skin during pregnancy. In addition, the wide range of options available for stretch marks prevention, including sprays, creams, oils, sprays, and lotions is estimated to accelerate the growth of this segment in the near future.
E.T. Browne Drug, EC Research, Earth Mama Angel Baby, Mann & Schröder, Weleda, Burt's Bees, Medela, Mustela, S.R. Innovative Products, Union-Swiss, Lansinoh Laboratories, Nine Naturals, and Motherlove are some of the key players operating in the global market for maternity personal care products. A large number of players are expected to enter the global market in the coming years with a wide range of new products to attract new consumers and gain a competitive advantage in the overall market.