Published By : 21 Jul 2016 | Published By : QYRESEARCH
A non-sugar sweetener is a food additive that offers a sweet taste similar to sugar; however do not contain sugar in it. Some non-sugar sweeteners are manufactured naturally and some of the others are manufactured synthetically. The synthetically-produced sweeteners are also known as artificial sweeteners. The non-sugar sweeteners market has been witnessing a substantial rise in the last few years, owing to the rising prevalence of obesity and diabetes. In addition, the growing awareness regarding the benefits of using non-sugar sweeteners is expected to drive the overall market in the near future.
Some of the major types of non-sugar sweeteners are mentioned as below:
The non-sugar sweeteners are majorly used in confectionery, baked products, and desserts across the globe. The key players operating in the market are finding out ways to expand their product portfolio and offer more products to the consumers. This will help the diabetics and obese to enjoy their choice of food items without consuming a lot of calories. Furthermore, the rising awareness regarding a healthy lifestyle is estimated to augment the growth of the global non-sugar sweeteners market in the coming few years.
On the other hand, the negative publicity of the non-sugar sweeteners regarding the health complications due to its intake is expected to curb the growth of the global on-sugar sweetener market in the next few years. In addition, the high prices of these products is another factor which is estimated to hamper the growth of the market across the globe.
The growing traction of the global non-sugar sweeteners market has attracted the participation of several new players in the market. The leading players engaged in the market are expected to focus on mergers and acquisitions in order to strengthen their position and create a niche in the near future. Some of the leading players are Purecircle, Merisant worldwide Inc., Danisco A/S, JK sucralose Inc., Imperial Sugar Co., Celanese Corp, Cargill, Beckmann-Kenko GmbH., Ajinomoto Co. Inc., Roquette, Zydus Wellness Ltd., A&Z Food Additives Co. Ltd., Nutrasweet Co., and Dulcette Technologies LLC.