PacificCement Limiteds Branded Cement Project is a Great Success
Published By : 02 Jul 2014 | Published By : QYRESEARCH
A Fijian Holding Group company called Pacific Cement Limited also formerly known as Fiji Industries Limitedhas had its cement project labeled a success. For the past 12 years, Pacific Cement Limited has been designing and making cement for home brands, and customers select the brand.
Nonetheless, the company’soriginalbrand, Pacific Cement Limited has been around in the industry for more than 40 years.Now one of the most common emerging market trends is that distributors desire to have their own cement brand globally.
Pacific Cement Limited\'s acting general manager, SonniDuttreported that they have started as distributors in Port Vila, Vanuatu. The distributor asked for cement under his own brand and Pacific Cement Limited supplied it. So, after 12 months the response is pretty good and the exports from Fiji too have increased. The manager also added that the biggest advantage of this cementing business is that the company does not need to do any marketing.
The company also commenced its process in Fiji, along with two key distributors requesting for cement under this brand name. Dutt is expecting to get more customers and have already requested a few to come on board, so that the relationship between the supplier and the customer becomes a win-win situation for both the parties.