Published By : 22 Jul 2016 | Published By : QYRESEARCH
Organic coconut water has been gaining immense popularity across the globe in the last few years, owing to the several health benefits it offers. The presence of micronutrients, antioxidants, and good taste of coconut water is estimated to fuel the growth of the market in the next few years. The rising concerns over poor lifestyle and rising number of disorders have encouraged the consumers to opt for healthy food and beverage options, which is driving the market.
The organic coconut water is considered to have several curative properties for disorders, including diarrhea and vomiting. In addition, the drink has been suggested to be beneficial for the heart, as it helps in lowering the cholesterol levels.
Some of the key type of flavor of organic coconut water available in the global market are mentioned as below:
The rising demand for organic coconut water across the globe and growing awareness for a healthy lifestyle are some of the key factors anticipated to augment the growth of the global market for organic coconut water in the next few years. Thus, several players are estimated to enter the market in order to create a brand name and gain the competitive advantage in the near future.
Rising Demand for Organic Coconut Water to Encourage Participation of New Players in Near Future
Analyzing the potential opportunities in the global market for organic coconut water, the existing players operating in the market are spending an enormous amount on advertising and marketing strategies to boost their sales figures and strengthen their position in the overall market.
Some of the leading players operating presently in the organic coconut water market across the globe are Harmless Harvest, Celebes Coconut Corporation, The Coca-Cola Company, COCOZIA, COPRA Inc., Coco Libre, VITA COCO, and Navitas Naturals.
The players are also focusing on the packaging of the products in order to attract more consumers in the next few years. Furthermore, the introduction of new flavors and combinations is estimated to drive the global organic coconut water market in the coming few years.