New Products from Adidas, Nike, Puma to Propel Global Footwear Market

Published By : 20 Jan 2016 | Published By : QYRESEARCH

The leading players in the global footwear market are expected to face strong competition in the years to come due to the introduction of new products in the recent few years. To maintain the dominance in the global footwear market, the leading players are focusing on improving the quality and style of their products. The trends in the footwear industry are fast changing due to the changing preferences of the customers. Leading players such as Adidas, Nike, and Puma entered the creative phase where their main focus is on merging performance and fashion to manufacture new footwear to match the changing lifestyles of the consumers. 

Leading companies in the global footwear market are taking efforts to maintain their dominance by using various techniques such as brand ambassadors, marketing campaigns, branding, and product proliferation. Some of the major factors expected to propel the global footwear market are rising population, increasing disposable income, and the increasing number of outlets. However, high prices of new footwear and environmental concerns are two of the factors expected to restrict the growth of the global footwear industry in the years to come. 

Athletic footwear and non-athletic footwear are the two major types of footwear in the global market. The athletic footwear segment includes insert shoes, sports shoes, hiking shoes, and backpacking shoes. Asia Pacific, Europe, North America, and Rest of the World are the major regions where the demand for various types of footwear is expected to increase in the coming few years. The introduction of new products from companies such as Skechers and Asics is predicted to propel the global footwear market in the years to come. 

Going forward, more companies will be focusing on the manufacture of footwear by using environment-friendly materials. Increasing awareness about healthy living and active lifestyle and increasing number of customers are expected to have a positive impact on the global footwear market in the next few years. The introduction of new companies, growing role of e-commerce, and the changing fashion will have an impact on the global footwear market. The introduction of new products for buyers of all ages will help companies such as Nike, Adidas, and Puma maintain their dominant position in the next few years.

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