New Product Lines and Packaging to Drive Global Breakfast Cereals Market

Published By : 10 Feb 2016 | Published By : QYRESEARCH

Changing breakfast habits of consumers, especially across the emerging economies have boosted the demand for breakfast cereals. In developed nations, breakfast cereals are already a part of regular course of meals and hence, the market is saturated. In emerging nations in the Asia Pacific region, increasing per capita income, coupled with busy lifestyle of consumers has augmented the growth of the breakfast cereals market in the region. The growing number of convenience stores has increased brand visibility of the market players in the global breakfast cereals market.

Breakfast Cereals Manufacturers Focussing on New Product Lines

Growing awareness among consumers about healthy living has led the market players to introduce new products to suit all age groups and lifestyles. The major players in the market are focusing on reformulating their products by replacing harmful hydrogenated oils and fats with healthier ingredients such as fruits and fiber. In countries such as India, the market players have introduced saffron and raisin flavoured breakfast cereals. Gluten-free breakfast cereals have also gained the attention of consumers. However, increased production cost due to expensive production process of gluten-free breakfast cereals will hinder the growth of the global breakfast cereals market.

Bio-Based Mineral Oil Barrier Packaging Film to Keep Nutritional Content of Breakfast Cereals Intact

With growing concerns among consumers about food processing and packaging, the packaging of breakfast cereals is also playing an important role for a brand to gain a customer’s faith. Breakfast cereals are usually packaged in board or paper packaging with or without inner bags. Researchers at the VTT (Technical Research Centre of Finland) have developed bio-based mineral oil barrier film. The commonly used fossil-based HDPE films for manufacturing of inner bags for packaging breakfast cereals is a poor barrier against migration of mineral oil. It is claimed by the organization that the bio-based film would decrease the amount of mineral oil migration in packaging by 90%, thereby keeping the dietary content of breakfast cereals intact.

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