Nestle to Invest Further in Milo, Vietnam
Published By : 14 Oct 2014 | Published By : QYRESEARCH
Nestle has plans of expanding the malt beverage factory of Milo in Vietnam, by investing approximately US$ 37 million for its establishment. Nestle firmly believes that market for nutritional drinks in Vietnam holds immense growth potential. The expansion project aims at doubling the productive capacity in the Southeastern part of Vietnam.
Hitherto, Nestle has been meeting the growing demand for Milo and it also plans to launch other different types of beverages in the near future.
Senior officials of Nestle Indochina have expressed that such an investment step being undertaken by Nestle clearly shows the faith that Nestle has in the opportunities that exist in the market at Vietnam.
The focus that Nestle has on the beverages market at Vietnam stems from the beverage processing facility at Dong Nai, and its acquisition of Gannon’s milk.
Milo was developed by Nestle in Australia during the period of the Great Depression of the 1930s. This was the immediate response to children not getting the necessary nutrients in their daily diet.
Milo as a nutritional beverage is fortified with magnesium, calcium, iron, vitamin B2, vitamin B1, vitamin A, and vitamin C. Vitamin A for good eyesight, magnesium and calcium for strong and healthy bones, and iron that helps in transporting oxygen within the body.
Nestle also stated that in October 2013, it was addressing macro-nutrient deficiencies in the underdeveloped countries by finding out the nutritional gaps by procuring information from international health organizations, and from the local governments.