Published By : 27 Oct 2015 | Published By : QYRESEARCH
Nestlé has invested in a new noodle line and beverages plant in Malaysia with the new manufacturing factory in Sri Muda. This is Nestlé’s eighth factory in Malaysia, a regional market considered a very important territory for the company. The factory has been established as a part of the company’s long-term growth strategy in Malaysia.
Managing Director of Nestle Malaysia, Mr. Alois Hofbauer, said that Nestlé products such as Nescafe, Maggi noodles, and Milo are all very popular in the country. Nearly six million cups of Milo are consumed by Malaysians every day, he added. The Sri Muda factory of Nestlé, which will produce Nestlé beverages and liquid drink products including Nestlé Omega Plus, Milo, and Nescafé, will capitalize on the vast growth opportunities in the rapidly expanding segment of liquid drinks in domestic as well as export markets.
With the new factory, Nestlé will be able to boost the production capacity of its ready-to-drink segment by 60%. The factory will be set in the Shah Alam Factory Complex, one of Nestlé’s largest production units in the country, and employs nearly 2,000 employees.
Over the past seven years, Nestlé has invested nearly RM1.5 billion in Malaysia for enhancing the distribution and manufacturing capabilities. Over the past two years, the company has further invested RM600 million in the country for expanding and scaling up the manufacturing infrastructure. Of these, nearly RM288 million has been invested on the Sri Muda facility alone.
Nestlé has said that one of the key products manufactured at the Sri Muda facility will be the product Milo Nutri G. Launched at the beginning of the year, the product is being marketed as the world’s first Milo that comes in a handy PET bottle and is the materialization of the concept of breakfast-on-the-go, an innovative product that contains healthy whole grains and is especially directed at the evolving consumer needs.