Published By : 19 Jan 2016 | Published By : QYRESEARCH
The global mobile applications market is witnessing steady growth with ever-increasing number of smartphone users downloading mobile apps. With rising demand for smartphones and tablet PCs across the globe, along with growing penetration of internet-based services, the mobile applications market is expected to grow exponentially in the next five years. In terms of category, the global mobile applications market has been segmented into social and personalization, productivity, games and entertainment, music audio and lifestyle, travel and navigation, and others including finance, business, and utilities. The demand for games and entertainment apps is expected to drive the overall market.
The key players in the global mobile applications market include Apple, Google, Blackberry, Microsoft, Y Media Labs, Softeq Development Corporation, and others. It is interesting to note that how the key players are focussing on the development of games and entertainment apps to cater to the increasing user base. Mergers and acquisitions amid the players have been quite common. The bigger players are looking out for start-ups developing gaming apps with advanced features. The latest example of such acquisition is of Microsoft buying MinecraftEdu, a blockbuster game app targeted at students in schools.
This week, Microsoft announced its acquisition of MinecraftEdu which is a modified version of Minecraft, developed by start-up firm TeacherGaming. The app is expected to serve as a supplemental learning tool for students with its feature to construct anything out of block-shaped materials. Minecraft has been the top most paid app on Google and Apple mobile app stores and has been also ranked as the best-selling PC game of all time. For Microsoft, this acquisition might boost its struggling smartphone business where it is getting stiff competition from the likes of Google and Apple.