Published By : 25 Feb 2016 | Published By : QYRESEARCH
According to the statistics recorded in 2014 by WHO, globally around 39% of people over the age 18 were found to be overweight. 13% of the adults aged 18 and above were obese. Obesity and being overweight can be traced back to faulty, unhealthy eating habits and busy lifestyle, with no time for cooking and relying heavily on readily available junk food. An increased intake in soft drinks and other sugary beverages is equally to be blamed for growing incidences of diabetes and obesity.
Low calorie food was conceived to prevent an increased intake of calorie from food stuff. Increase in health awareness among educated people across the globe has led to a rise in the consumption of low calorie food, thus benefitting the market for the same. According to a report published by a market research company called Transparency Market Research, the global low calorie food market was valued at USD 7,418.6 mn in 2013 and is expected to rise at a CAGR of 5.9% from 2014 to 2019, to reach a value of USD 10,414.7 mn by 2019.
20% of the Total Population of U.K., U.S., and Australia Suffer from Obesity, Driving the Market for Low Calorie Food
Developed countries in the west have high income and therefore the expenditure on food items like pizza, burger and, carbonated drinks or soft drinks are high. Consequently obesity has become rampant in these developed nations. Countries like U.K, U.S., and Australia have high disposable income, allowing them to alter their choice from regular food stuff that are inexpensive, to the relatively costlier, low calorie food and drinks, propelling the market for low calorie food in the regions.
Aspartame is the Most Extensively Used Artificial Sweetener
The market for low calorie food is segmented based on product type into Cyclamate, Sucralose, Saccharin, Stevia, and Aspartame. Out of these, aspartame proved to rule the market for low calorie food in 2013, due to its similarity in terms of taste with sugar. The market for stevia is expected to surge in the future as it releases negligible glucose into the bloodstream on ingestion.