Published By : 09 Oct 2015 | Published By : QYRESEARCH
As Halloweens approach, coffee and delis houses are ready to offer their delightful range of pumpkin drinks and pumpkin coffee drinks – the iconic fall beverage across western countries. Panera and Starbucks have also recently launched their revamped version of this iconic fall drink, and they are hoping to appeal the fans of healthy food franchise with a more transparent strategy to market their lines of beverage.
With their latest strategies these renowned brands are trying to break their traditions of keeping the ingredients they use a secret, like many other fast food franchise do. With their latest marketing propaganda and launch of the new line of fall beverage, these two companies are definitely giving the true-blue cafes a run for their money.
However, with the latest developments in the beverages industry, particularly the beverages offered by popular cafés, one should not forget the fact that for several years and decades these cafés have been adding artificial colors to their seasonal beverages. As customers become increasingly aware about the quality of beverage they are sipping, café franchises have started adopting healthier and more ethical business strategies.
Following the same line, Old New York Deli also uses finest quality natural ingredients from all its products be it snacks or beverages. Starting from bagels to mochas, the café ensures that customers are treated with delicious meal but not compromising on their health quotient. It is due to their policy of using only natural ingredients that Old New York Deli has emerged as one of the best food franchises in California. The café has been maintaining its tradition of preparing and serving fresh food since long.
Among the different kinds of additives found in pumpkin beverages or drinks, perhaps high fructose corn syrup is used most widely. As per the findings of Harvard Medical School, this type of sugar substitute has high chances of increasing blood pressure and cholesterol level in the body and it also promotes fat build-up. Growing consumer awareness regarding food additives has impelled popular cafés to starting serving fresh and healthy beverages to their customers.