Joe Fresh’s founder Joe Mimran takes a step down to Pass the baton

Published By : 23 Mar 2015 | Published By : QYRESEARCH

The creative director of a widely known apparel brand Joe Fresh, Joe Mimran has taken a huge step down and has made way for Mario Grauso, the current president of Joe Fresh who will be taking the control of the brand. The Canadian media informed that a statement that was given by Loblaw Companies which is the owner of the apparel label said that Joe Mimran will remain the founder and the brand ambassador of Joe Fresh.

Joe Mimran further said on this situation that they launched the brand in 2006 and he is indeed very proud of the milestones they have achieved in all those years. He further added that when they grew as Canada’s top apparel brand they always has a focus on fulfilling the customer’s needs and tried their best in giving a new style at a great cost.

He told that he is very happy to pass his responsibilities to Mario Grauso and his team who have vast experience and can contribute towards the brand’s shared vision.

On this, Mario Grauso stated that the brand is a balanced organization and will always take proper advantage of new opportunities in new product segments in the global markets. He further informed that the apparel brand Joe Fresh is available in around 340 retail units, which includes about 16 studio and exclusive stores. It also has its operation in six exclusive stores in the U.S.

Grauso added that Joe is stepping away from his daily responsibilities at Joe Fresh; however, everyone will be committed to provide best designs and style to the customers which will add value to the brand as well.
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