Innovation in Product Presentation to Propel the Instant Beverage Mix Market Growth

Published By : 18 Jul 2016 | Published By : QYRESEARCH

The demand for easy available beverages in the hectic lifestyles of consumers is increasing the importance of instant beverage mix. The instant beverage mix market is one such market that is also complimented by the emerging economies’ increasing disposable income. The instant beverage mix market is expected to see a steady growth in the years between 2015 and 2021 as they are well suited for the cost effective and ready to use demand of the urban fast paced consumer life. 

Product Innovation and Packaging to Substantiate the Instant Beverage Mix Market’s Progress

For a brand to have a long term stand in the market, it is imperative for it to have a unique product packaging and also have an innovative approach towards the quality of the product. Packaging of the product has proved to be one of the key drivers for the growth of the instant beverage mix market. Manufacturers are coming up with new ideas that would differentiate their product from the rest of the others as consumers have become more brand profound. The attractiveness of the product’s presentation helps consumers to differentiate it significantly from its competitor. 

Moreover, the innovation that the manufacturers enhance in the quality and style of their product, also helps in thrusting the sales of the product. For instance, tea is the major benefactor in the instant beverage mix global market due to its body weight maintenance and reduced heart risk quality as it has flavonoid antioxidants. Thus, manufacturers are concentrating on the introduction of new flavors in the instant tea mix category.  

Online Retailers to Support the Growth of the Instant Beverage Mix Market

As the manufacturers of instant beverage mixes are focusing towards packaging and product innovation, the online retailers are gearing up to enhance the distribution channel of these products. With the onset of the digital shopping era, the dealers of food products are also looking forward to make these products available easily. Websites such eBay, Wal-Mart and Amazon are fueling the growth of the instant beverage mix market by making them available for sale through their websites. These online retailers are also creating a future growth prospective for this industry. The new class of consumers is radical and empowered through internet and mobile uprising, thus they demand product that are easy to use and readily available at the same time. Keeping into account this aspect, United Kingdom is set to lead the instant beverage mix market with the mounting number of online distribution channels and varying consumer preferences.

Low Priced Duplicates to Mark as a Hindrance in the Market Growth of Instant Beverage Mix

The availability of low cost duplicates in the regional level market is expected to obstruct the fast paced growth of the instant beverage mix market. The manufacturers in the regional level are creating products that look similar to the original brands with little difference in the taste and quality of the product. This in turn is hampering the regional growth of big brands such as Starbucks Corporation, PepsiCo Inc., and The Coca-Cola Company.

As the influence of drivers is high at the present moment and is expected to stay medium in the future, the instant beverage mix market is expected to rise at a CAGR of 5.7% in terms of revenue between 2015 and 2021.

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