Increased Preference for Natural Products for Aesthetics Stimulate Growth of Nutricosmetics Market

Published By : 10 Aug 2016 | Published By : QYRESEARCH

An aging population combined with increased awareness for aesthetics and rising disposable income is currently steering growth of the global nutricosmetics market. Nutricosmetics are natural heath products that have evolved from cosmeceuticals and nutraceuticals products and are meant for oral use. The composition of these products include specific nutrients and antioxidants that are meant for the treatment and prevention of a number of skin, hair, and nail related ailments.

As natural products are deemed to be generally safe with fewer side-effects, experts predict the demand for nutricosmetics to augment considerably in the coming years. This will translate into the global nutricosmetics market to reach a valuation of US$7.1 bn by 2020 increasing from US$3.3 bn in 2013. Nutricosmetics are available in the form of capsules, pills, tablets, drinks, and jellies. 

Need to Substitute Topical Skincare Products with Alternatives Favors Market Growth

With increased knowledge about the way beauty products work, consumers are recognizing that topical skincare is no longer the ultimate remedy to their beauty woes. A combination of healthy lifestyle and wellness is essential for maintaining the aesthetics and health of the skin. Thus, consumers are increasingly preferring natural products such as nutricosmetics, which will help them feel good from within. Moreover, with increased clinical research supporting the influence of stress on the appearance of skin, the demand for newer nutricosmetics is expected to increase. 

However, there are several factors that are inhibiting the demand for nutricosmetics in the beauty and skincare industry. Firstly, despite the growing popularity of nutricosmetics leading skincare brands such as Neutrogena, Crème de la Mer, and Dermalogica do not offer these products. Moreover, according to the Association of UK Dieticians there is very little evidence that collagen supplement is beneficial for improving skin health. 

Introduction of Newer Products Befitting Consumer Needs Fuels Market Growth

As people desire to maintain a youthful appearance for longer years, the demand for nutricosmetics is expected to increase in response. The use of nutricosmetics, however, requires a drastic change in lifestyle, which may not be suitable for many consumers. For instance, consumers’ reluctance to give up alcohol has prompted companies to introduce products that are suitable for evolving needs. 

To leverage such prevailing opportunities, a new product called Anti-aGin, has been introduced recently and is claimed as the alcoholic equivalent of facial.

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