Published By : 09 Mar 2016 | Published By : QYRESEARCH
Gluten, which is a protein found in grains such as wheat, barley or rye, is known to improve the taste of food and also improve the texture of food. It is therefore used in many processed foods. However, increasing health awareness and growing concerns about health maintenance is leading to a downfall in the market for food containing gluten.
The growing awareness among people of the harm that processed food can cause, is driving the market for gluten free foods, since processed foods contain gluten. Today, people are more aware and concerned about the chemical and preservatives intake in their diet, which is naturally high in processed food or food containing gluten.
Gluten Free Food Market to be driven by Weight Management Concerns
Gluten containing food or processed foods are linked with increase in weight. Thus, more and more people are demanding gluten free food products, driving the global gluten free food market. Gluten free biscuits and bakery are increasingly consumed by diabetic and health conscious people across the world.
Discomfort Related to Gluten Rich Diet Drives the Gluten Free Food Market
A lot of people across the globe experience some form of discomfort after the consumption of gluten rich food. This is especially driving the gluten free food market in several countries of Europe. Germany is a huge market for gluten free pasta, consumers in France are adopting gluten free diet for better weight management, thus driving the gluten free food market in Europe. According to a report published by market intelligence firm called Transparency Market Research, the Europe gluten free food market is expected to grow at a CAGR of 5.5% in terms of revenue for the period 2015 to 2021. U.S. is anticipated to be the fastest growing country in the North America region. The growth in the gluten free food market in North America is attributed to the growing number of celiac disease patients. Moreover, the positive consumer reaction to gluten free food products is also encouraging the growth of the gluten free food market.