Health Benefits and Innovations in Flavors and Packaging to Augment Growth of Global Green Tea Market

Published By : 22 Sep 2016 | Published By : QYRESEARCH

In the past few years, green tea has gained immense traction across the globe. The use of green of green tea for a healthy lifestyle and weight loss is one of the primary factors expected to fuel the growth of the global green tea market in the next few years. Green tea has been in existence for a long time; however, in the past few years, the demand for green tea has escalated in the global market. The high demand for green tea can be attributed to the growing awareness among consumers regarding the benefits of consuming green tea.

The high demand for green has not only encourage the existing players to expand their product portfolio but have encouraged the participation of new players in the global green tea market. These players are expected to make constant efforts to introduce new products and attractive packaging in order to attract a large consumer base and boost the sales in the next few years. In addition, the key players are projected to focus on advertising campaigns and marketing techniques in order to stay ahead in the prevailing competitive environment.

Furthermore, innovation in packaging is one of the key aspects that needs the attention of the key players. In addition, use of packaging materials that are safe and capable of storing green tea and not affecting its quality are some of the aspects that are expected to be focused by the key players. The emergence of new flavors and taste enhanced is also expected to encourage the growth of the global green tea market in the next few years. The emphasize on weight loss by consuming green tea and other health benefits are projected to boost the demand for green tea in the near future.

Some of the key players operating in the global green tea market are Tetley GB Ltd., Associated British Foods LLC, AMORE Pacific Corp., DSM Nutritional Products, Oregon Chai Inc., Numi Organic Tea, Northern tea Merchants Ltd., and Nestle S.A. Several new players are expected to enter the global green tea market in the next few years.

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