Health and Wellness Concerns Boost Tea Beverages Market in Western Countries
Published By : 03 Sep 2015 | Published By : QYRESEARCH
Americans are increasingly seeking prepared beverages in coolers placed in local stores to meet their varied needs. According to a recent report published by Mintel, tea drinks are fast emerging as a major contender in the race among single serve drinks available in the market.
A recent market study reports stellar growth in the ready-to-drink tea category that it has experienced owing to growing consumers interest to ensure health and wellness. The greater availability of such products in stores also positively impacts the sale of tea beverages, which grew 20.6 per cent from 2010-2014. Furthermore, the sale of tea beverage is also likely to increase by another 19.7 per cent between 2015 and 2020, reports the market study.
Apart from the leading national companies, newer brands in the market as well as local private labels are also experiencing a significant growth in sales. It has been observed that the consumers are increasingly willing to buy tea beverages from new companies with artisanal and specialty brands.
For the purpose of the study, the participants of the survey was asked whether they or their family ever took ready-to-drink beverages, and the study found that almost 64 per cent of the adults, 52 per cent of teens or children, and 55% of the total number of participants in the study drank ready-drink tea.
An increasing number of consumers in the U.S. think that the refrigerated ready-to-drink tea is an affordable yet premium beverage option. It was revealed during the survey that the participants described single serve tea as their ideal beverage. They prefer the tea to be lightly sweetened with added vitamins and other natural claims. The tea can be traditionally a flavored or unflavored beverage. Moreover, the consumers consider tea as multifaceted, thereby making it a very versatile beverage. Recently conducted studies identify impressive growth opportunities for tea beverage in the U.S. over the forthcoming years.