Published By : 01 Sep 2016 | Published By : QYRESEARCH
Borage oil is a type of oil acquired by pressing the seeds of the borage plant. Borage is a plant that is found extensively across Europe and North America. The gamma linolenic acid (GLA) present in the borage oil is very extremely rich in fatty acids. The human body converts the fatty acids in prostaglandin, which acts as a hormone. Prostaglandin comprises anti-inflammatory properties that aid in dilating the blood vessels in the human body.
Growing Awareness Regarding Benefits of Borage Oil to Propel Global Borage Oil Market
The growing demand for cosmetics and nutraceuticals that are produced using natural ingredients is projected to augment the growth of the global borage oil market in the coming years. As borage oil is used for direct consumption as a food supplement, the global borage oil market is projected to witness high demand for dietary supplements in the next few years. Moreover, the other health properties offered by GLA are estimated boost the demand for borage oil across the globe.
Furthermore, borage oil has verified to help in weight loss. This oil also aids in reducing the inflammation in the body. These factors are expected to fuel the growth of the global borage oil in the next few years.
Increasing Investments to Encourage Key players to Introduce New Products in Near Future
Some of the prominent companies operating in the global borage market are AOS Products Pvt. Ltd., Nordic Naturals, and Desert Whale Jojoba Company. These players are making noteworthy efforts to introduce a wide range of products in order to sustain in the overall market and expand their application base in the near future. In addition, these players are spending an enormous amount on research and development activities to offer innovative products and gain the competitive advantage in the market.
The key players in the market are focusing on establishing their presence in the untapped market of developing nations through marketing activities and advertising campaigns. The growing awareness among the population regarding the advantages of borage oil and its products is projected to drive the global market in the near future.