Growing Awareness Regarding Benefits to Fuel Growth of Global Herbal Tea Market

Published By : 10 May 2016 | Published By : QYRESEARCH

Herbal tea is a hot beverage that is prepared through a decoction of spices, herbs, or other plant material in hot water. Herbal teas in general cases do not contain any amount of caffeine in it. Herbal teas comprise antioxidants and several minerals and vitamins. The herbals teas are classified from the other regular teas into yellow, white, green, oolong, black, and others. The increasing awareness regarding the benefits of consuming herbal teas has created potential opportunities for the tea manufacturers across the globe. In addition, the marketing activities and promotions are further boosting the sales of herbal teas across the globe.

Some of the major benefits of consuming herbal teas are mentioned as below:

The antioxidants present in herbal teas helps in avoiding complications from diabetes and heart disorders.
Regular intake of herbal teas help in improving the digestive system of the body, boosting weight loss.
Herbal tea comprises several compounds that helps in enhancing brain function and makes the consumer smarter.
Consumption of herbal tea regularly and in adequate quantity helps in lowering several risks of different types of cancer.
Regular intake of herbal tea helps in preventing hair loss and improves the texture, providing a shine to it.

Developing Product portfolio to Fuel Growth of global Herbal Tea Market

There are several types of herbal tea available in the global market. One can choose the flavor based on personal liking and requirement. Some of the most-liked herbal teas are rosehip, ginseng, echinacea, hibiscus, lemon balm, rooibos (red tea), chamomile, ginger, ginkgo biloba, mint, peppermint, jasmine, and others. The key players around the world are spending a huge amount on research and development activities to introduce new and innovative flavors across the global market.

The increasing popularity of herbal teas across the globe have attracted several market players to expand their product portfolio and gain the competitive advantage in the global herbal tea market. In the next few years, several regional as well as international players are expected to join the market and offer several flavors for the consumers worldwide. As a result, a stiff competition among the key players is projected in the next few years.

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