Published By : 19 May 2016 | Published By : QYRESEARCH
The world population has recently become increasingly more tolerant to a variety of food products and the number of food-related allergies are also seeing rise at an alarming pace. These issues have become a growing public health issue, compelling the consumer to demand products that will suit their dietary needs. This is a major factor that is driving the global market for gluten free products.
Prevalence of coeliac disease, which is an autoimmune disease that alters the way the human immune system reacts to gluten – a protein commonly found in wheat, rye, and barley, is also rising worldwide. Currently, no drugs or treatments are available that can treat the conditions and thus the only effective course of action to manage the condition is to strictly adhere to a gluten-free diet.
It might at first glance seem difficult to adhere to such a dieting regimen as most popular food and beverages available in the market have grains like wheat or barley as their core ingredients. But the market presently has numerous varieties of gluten free products to serve the people diagnosed with the condition and the array of such products is continuously rising in the global market. Alongside the rising availability of numerous product varieties, rising consumer awareness about the health benefits of gluten-free food products is also propelling the global gluten free products market.
For many years, the category of gluten-free products has remained a niche segment in the global food and beverages industry. As the market catered to a select few and a relatively smaller share of the global population, the availability of these products was also limited to a few specialty health food outlets.
However, the market dynamics for gluten free products has significantly changed in the past few years with rising demand from consumers. Owing to the overwhelming demand for gluten free products, these products have started appearing in conventional supermarkets and hypermarkets as well in the recent times. The market will see even more development in the future years as food and beverages companies start realizing the immense growth opportunities that the market has to offer.