Published By : 13 Jun 2016 | Published By : QYRESEARCH
Sports nutrition is an important practice for individual and athletic performers involved in sports in order to keep a check on their diet and nutrition intake. The rising number of people participating in different sports has augmented the demand for sports nutrition products worldwide in the last few years.
Some of the major ingredients that are used in manufacturing sport nutrition are:
The growing health awareness among the population regarding the benefits of sport nutrition, rising number of sports events, increasing sport centers are some of the key factors estimated to bolster the growth of the global sports nutrition products market in the next few years. In addition, the major players operating in the global market are focusing on marketing activities to attract new consumers and gain the competitive advantage in the market. The advertising campaigns are also fuelling the growth of the market.
The global market for sports nutrition market can be classified on the basis of type into:
The rising health awareness among the population across the globe, development of new products and ingredients in sport nutrition, and rising disposable income are some of the other factors projected to boost the demand for sport nutrition products in the coming years. Moreover, the developing regions hold potential opportunities for the major players to expand their horizon and strengthen their position in the global market. However, the availability of several counterfeit products is one of the major factors projected to curtail the growth of the market in the near future.
Increasing Number of Players to Intensify Competitive Scenario in Global Sports Nutrition Products Market
The leading players engaged in the global sports nutrition products market include Nestle S.A., PepsiCo,Abott Nutrition Inc., Yakult Honsha Co Ltd., Glanbia Plc., Monster Beverage Corporation, Reckitt Benckiser Group Plc., Maxinutrition Ltd., GNC Holdings, and The Coca-Cola Company.
The global sports nutrition products market is extremely fragmented owing to the presence of several players operating in the market. The growth prospects in this market have encouraged the participation of several other players in the next few years. The leading players are investing huge amount on developing new products in order to expand their product horizon.