Published By : 06 Jun 2016 | Published By : QYRESEARCH
Soup is one of the most loved food product across the globe. Soup is majorly liquid, which is prepared using different ingredients, including vegetables, juice stock, meat, and other items. It is generally served warm and is enjoyed by all age groups in different parts of the world. Soup has been a part of the meal and is expected to gain more popularity in the next few years.
Soups can be classified into two major types:
The global market for soups is expected to grow rapidly in places where the climatic conditions are harsh and cold. These conditions are encouraging the customers to consume hot beverages, which indirectly is projected to fuel the growth of the market in the next few years.
The major players operating in the global market for soups are constantly making efforts to introduce new flavors and product types in order to attract more consumers and gain the competitive advantage in the market. In addition, these players are also focusing on the marketing strategies of the new and innovative products that have been introduced.
The Global soup market can be classified on the basis of type into the following segments:
Among these product types, the dried soup segment leads the global market for soups, thanks to the longer shelf life and convenience of storage of the product in comparison with the other soup types available in the market. In addition, the dried soups are offers in powdered form, which makes it extremely easy to carry anywhere when required. One needs to add some hot water to it and enjoy the soup in remote locations as well.
On the flip side, the segment for canned soup is experiencing a drop in the demand in the last few years, due to the shorter shelf life and the addition of several preservatives to it. Also, the growth for other product segments is anticipated to remain steady in the next few years.
Furthermore, the rapid growth of the global soups market can be attributed to the increasing number of distribution channels across the globe. Thus, the leading players in this market are projected to witness high growth in sales figures in the near future, due to the easy availability of its products in hypermarkets, supermarkets, retail stores, and convenient stores.