Published By : 16 May 2016 | Published By : QYRESEARCH
Skin care products are cosmetic products, which are widely used on the skin in order to enhance the luster and protect it from harmful pollution and environment. Skin products are used to avoid black patches, pimples, and symptoms of aging. Moreover, the use of skin care products assists in the beautification of skin and face, further giving an appealing look. Apart from beauty enhancement, the skin care products also cater to numerous skin care issues, including wrinkles, black patches, rashes, uneven tone, and others.
The introduction of organic personal care products in the skin care product portfolio is one of the present market trends, which is projected to augment the demand for skin care products worldwide in the near future. Furthermore, the increasing consciousness concerning beauty among the population of all the age groups is anticipated to fuel the growth of the global market for skin care products in the next few years. Moreover, the growing demand for body massage creams and oils is also predicted to propel the global skin care products market in the coming years. In addition, the growing disposable income in emerging economies is further expected to fuel the growth of the market.
The global skin care products market can be broadly classified on the basis of type into:
Sun Protection Cream
Skin Brightening Cream
Premium Body Care Lotion
Mass Market Body Care Lotion
The growing demand for skin care products has attracted several players to expand their product portfolio and create a brand name in the global market for skin care products. The leading players are spending an enormous amount on research and development activities to introduce new products. In addition, they are also spending on marketing and advertising to reach a larger audience. The increasing number of distribution channels is further estimated to boost the sales of the skin care products in the coming years. Some of the prominent players operating in the global market for skin care are Procter & Gamble, Johnson & Johnson, Estee Lauder Companies Inc., Colgate-Palmolive Company, Shiseido Company, Limited, Kao Corporation, Unilever PLC, L'Oréal S.A., and Beiersdorf AG.