Global Event Management Software Market to Gain Impetus from Rising Demand in Americas

Published By : 05 May 2016 | Published By : QYRESEARCH

Globally the demand for meetings, conferences, inductions, exhibitions, and other events has risen significantly, due to which, event organizers are looking to implement robust technologies to handle the entire event lifecycle from start to end. The demand for event management software (EMS) is therefore increasing at a rapid pace. As per the recent market studies, the global market for EMS is expected to register a positive growth rate over the next few years. Additionally, the increasing inclination of companies towards hiring planners for coordinating, corporate events, client appreciation, holiday dinners, fundraisers, and other events will lead to high demand for EMS in the near future. 

Global EMS Market to be dominated by Americas, Asia Pacific to Report Fastest Growth

The global EMS market can be segmented on the basis of software, service, verticals, components, deployment mode, organization size, and regions. Regionally, the global EMS market will be led by the Americas. The region will account for a dominant share of 60% in the overall market in 2015. The U.S. has emerged as the most lucrative market for EMS in the region. The country also hosts the largest number of events in a given year and the trend is likely to continue in the forthcoming years as well. Thus, the Americas will enjoy leading the global EMS market also in the near future. The enterprises operating in the EMS market is also expected to witness lucrative opportunities in the Asia Pacific owing to the rapid adoption of mobility and cloud technologies in the region. The region is expected to demonstrate growth at the fastest pace as a regional market for EMS.

Event Management Software Provides Access to Valuable Information Needed for Organizing Event

An event management software is designed in order to provide information pertaining to expenditure incurred on organizing a particular event and the availability of various supplies. The information accessed using the software helps enterprises and event management companies in making smart decisions when it comes to spending. 

The global EMS market is highly competitive characterized by the presence of several multi-national companies. Some of the companies operating in the market are Eventbrite, Ungerboeck Software, Cvent, Lanyon, Bizzabo, The Pulse Network, and others.

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