Ford To Replace Blackberrys With Iphones For Corporate Use
Published By : 30 Jul 2014 | Published By : QYRESEARCH
Ford Motor Co. has decided to ditch BlackBerry smartphones for Apple’s iPhones for corporate use to their employees across the globe. The decision works in favor of Apple Inc. who had recently announced its plans to expand its corporate customer base.
The second largest automaker in the U.S. will provide iPhones to 3,300 employees by the end of this year, and in the next two years around 6,000 workers will receive the Apple phones. A mobile technology analyst has been specially hired to oversee the “global deployment of corporate iPhones”.
Ford has around 181,000 employees across the globe and the replacement of BlackBerry phones is a huge blow to the Canada-based telecom and wireless equipment company. At the close in New York, BlackBerry shares slipped 4.4% to USD 9.51. Ford fell 0.4% to USD 17.57 and Apple dropped 0.6% to USD 98.38. According to a market forecast in May, BlackBerry is expected to represent less than 1% of the overall smartphone market this year. Apple, on the other hand, will represent almost 15%.
In a move to expand its reach into the security market, BlackBerry on Tuesday announced its decision to buy German private firm Secusmart GmbH that specializes in data and voice encryption as well as anti-eavesdropping services for telecommunication service providers, governments and companies.
Apple too recently announced its plan to join forces with IBM in order to develop corporate software for iPads and iPhones. The move was aimed at encroaching upon a territory that was traditionally BlackBerry’s.