Published By : 03 Jun 2016 | Published By : QYRESEARCH
The packaging of a product greatly impacts its success or failure. This is because it is the packaging that first makes an impression on the customer before they go into the nitty-gritty of the product. One of the classic examples how packaging makes a difference is seen is the minimalistic style of Apple that appeals many.
The contemporary packaging industry is increasingly adopting flexible packaging solutions to serve the fast-moving and price conscious consumer base. Flexible packaging uses polymer, cellulose, paper, and aluminum to increase the longevity of the product, reduce the weight of the packet, make the product handy, and provide and add an aesthetic quotient by providing a whole experience of unboxing a new product.
There are several reasons for the sustainability of flexible packaging. The beauty of these packaging lies in the fact that they can change form easily containing the same volume. With the use of materials such as ethylene vinyl alcohol, polyethylene, polypropylene, biaxially-oriented polypropylene, cast poplyproplylene, polyamide, and biaxially-oriented polyproplylene terephthalate as new-age packaging solutions, they are slowing taking over heavy packaging materials and metal cans. This positive effect of this is seen in up to 88% weight reduction if flexible packaging is use in place of metal cans, thereby leading to a huge drop in the weight of rubbish in landfills. The use of flexible packaging helps in reduction in petroleum consumption considerably during transportation.
Consumers nowadays prefer flexible packaging for a score of reasons giving the market a sizeable stimulus. The busy lifestyle of consumes has brought a sea of change in their demands and needs. Flexible packaging offers attributes of bare minimum weight and is cost –effective as well, which is affirming consumer preference towards these packaging. The availability of these packaging in fascinating design, shapes, color, and size have all resulted in the growth of this market over the last few years.
In the future, the market for flexible packaging will need to offer solutions sustainable for the environment and affordable for consumers to win the race. For example, stand-up pouches will bring a complete change in the way packaged items are used as it will offer aesthetically appealing and eco-friendly solutions.